All About Books logo

Marketing Specialist

All About Books

Canandaigua, NY
Full Time
Entry Level
50k-60k
12 days ago

Job Description

About the Role

The Marketing Specialist at All About Books is responsible for assisting the Marketing Manager and the Director of Sales and Marketing in executing marketing initiatives, creating marketing materials, managing social media and blog content, and supporting publishing efforts. This role offers an opportunity to join a growing small company focused on literacy nonprofits and children's publishing, with a flexible hybrid work environment in Canandaigua, NY.

Key Responsibilities

  • Assist in the design of the bi-annual catalog in coordination with Publishing/Product Acquisition
  • Help coordinate printing and mailing of marketing materials
  • Assist in planning and executing marketing campaigns, including direct mail, email, and customer outreach
  • Create and schedule emails through HubSpot
  • Design marketing elements such as website banners, advertisements, flyers, and sell sheets
  • Generate and distribute sales analyses for marketing initiatives
  • Develop, execute, and analyze social media strategy
  • Manage and maintain social media presence and analyze its impact
  • Assist in managing the AAB Blog, including writing posts and contacting guest authors
  • Help maintain records within the company database
  • Assist in managing website content and publishing efforts
  • Travel to conferences as needed
  • Perform other duties as required

Requirements

  • Associates or trade school degree
  • Experience working in marketing or other office administrative positions
  • Proficiency with computers and applicable business software, including Microsoft Office
  • At least one (1) year of experience in design with Adobe InDesign and Illustrator
  • Demonstrated ability with business enterprise software such as Microsoft Office (Excel, Word, PowerPoint, Outlook)
  • Excellent oral and written communication skills
  • Ability to work in a team environment and give/receive constructive criticism
  • Ability to meet deadlines and stay organized
  • Critical thinking, prioritization, and multitasking skills
  • Adaptability and flexibility to change
  • Creative problem-solving skills
  • Punctuality and initiative

Nice to Have

  • Bachelor's degree or military service
  • Two (2) years' experience with Adobe software (InDesign and Illustrator)
  • One (1) year of experience with Photoshop and Premiere
  • Experience with MAC OS, Adobe, Microsoft Teams, Dropbox, and Apple Mail
  • Experience with Hubspot
  • Experience with 3CX phone system
  • Experience with NetSuite
  • English/Spanish bilingual
  • Previous experience as a marketing specialist

Qualifications

  • Associates or trade school degree
  • Experience in marketing or office administrative roles
  • Proficiency with Microsoft Office and Adobe InDesign/Illustrator

Benefits & Perks

  • Competitive compensation package ($24.00 - $29.00 per hour)
  • 10 paid holidays
  • Up to 25 days of Paid Time Off (conditions apply)
  • Hybrid on-site/work-from-home schedule (conditions apply)
  • SIMPLE IRA with 3% company match (conditions apply)
  • Paid health insurance through Excellus (single coverage)
  • First $1500 of insurance deductible reimbursed via HSA (if applicable)
  • Life Insurance
  • Two paid 15-minute rest breaks
  • Complimentary snacks, coffee, tea, and water

Working at All About Books

All About Books focuses on serving literacy nonprofits and publishing children's books, emphasizing growth and valuing input from recent graduates and those seeking experience. The company promotes a collaborative environment dedicated to delivering outstanding service and contributing to community impact through literacy and education.

Apply Now

Job Details

Posted AtJul 14, 2025
Job CategoryMarketing
Salary50k-60k
Job TypeFull Time
Work ModeRemote
ExperienceEntry Level

Job Skills

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About All About Books

Website

allaboutbooks.org

Location

Canandaigua, NY

Industry

Book Retailers and News Dealers

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