Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement regional marketing strategies that support business objectives across North America.
• Exercise discretion in launching marketing initiatives, setting priorities, managing vendor relationships, and adapting plans to market dynamics.
• Independently develop, manage, and evaluate marketing campaigns in North America, aligned with company strategy, and coordinate with the US-based Go-To-Market team.
• Lead the planning and execution of high-impact marketing campaigns across multiple channels, including digital, email, and social media.
• Lead Agworld's participation in agricultural trade shows, grower meetings, and regional industry events, including event selection, planning, coordination, and on-site presence.
• Ensure the team has necessary resources for successful event participation and represent Agworld at these events when needed.
• Engage in in-field client visits for various projects, building brand trust and connecting directly with key stakeholders.
• Analyze market trends and customer insights to guide marketing decisions.
• Track KPIs, report on campaign performance, and refine strategies based on results.
• Build deep expertise in Agworld's Farm Management Information System (FMIS) and understand how it supports customers.
• Collaborate with Sales and Customer Success teams to understand the user journey and market demands, especially during the first 6 months.

Requirements

• Passion for agriculture and technology, with a desire to make a real difference.
• Ability to operate independently and exercise strategic judgment in executing marketing programs.
• Experience in developing and managing marketing campaigns across multiple channels.
• Strong communication skills and ability to build relationships with clients and internal teams.
• Familiarity with farm management software or willingness to learn deeply about Agworld's FMIS.
• Experience working with or understanding of agricultural operations is a plus.
• Comfortable visiting agricultural operations and engaging with clients directly.
• Ability to analyze market trends and interpret customer insights.
• Experience in vendor and budget management is desirable.

Nice to Have

• Previous experience in a farming environment or agtech industry.
• Experience working with digital marketing tools and analytics platforms.
• Knowledge of the North American agricultural market.

Qualifications

• Experience in marketing, preferably with a focus on digital campaigns.
• Ability to learn and develop expertise in farm management systems.
• Strong strategic thinking and project management skills.

Benefits & Perks

• Opportunity to work in a leading agricultural technology company.
• Collaborative and impact-driven work environment.
• Potential for professional growth and development.