VP, Digital Sales and Strategy

About the Role

Key Responsibilities

• Align digital GTM strategy across local and national sales teams across Nexstar portfolio, ensuring consistency and scalability.
• Partner closely with Revenue Operations to coordinate performance tracking, pipeline acceleration, and process improvement initiatives.
• Champion product adoption across digital channels including CTV, OLV, Display, and programmatic.
• Design and deploy sales enablement programs that improve digital fluency, campaign execution, and customer value delivery.
• Develop custom go-to-market strategies, set sales performance metrics aligned with company revenue goals.
• Lead and participate in executive-level enterprise pitches and strategic multi-market deal development.
• Identify and implement improvements to digital sales workflow, tools, and cross-functional processes.
• Collaborate with the SVP, Digital Sales on product development, ad tech/mar tech advancements and data tools to identify growth opportunities.
• Serve as an executive sponsor for top-tier client relationships and drive outcome-based selling strategies.

Requirements

• 10+ years in digital media sales strategy, GTM leadership, or enterprise sales enablement.
• Proven success in leading cross-functional initiatives across large, matrixed organizations.
• Expertise in digital ad products (CTV, OLV, Display, Programmatic) and performance-based sales models.
• Deep understanding of sales workflow systems (CRM, OMS, DSPs, Ad Servers like GAM/Freewheel).
• Strong executive presence with experience in enterprise-level client engagement and deal strategy.
• Ability to travel up to 75%.

Nice to Have

• Background in local broadcast/digital media sales.
• Familiarity with Salesforce, Matrix, Freewheel, GAM, and The Trade Desk or Beeswax.
• Experience rolling out large-scale change initiatives or digital transformation programs.