Digital Strategist

About the Role

Key Responsibilities

• Conduct thorough web audits to evaluate website performance and identify improvement opportunities.
• Develop and execute tailored digital strategies that align with client objectives and goals.
• Manage paid media campaigns end-to-end, including planning, execution, and ongoing performance optimization.
• Analyze campaign data using digital analytics tools to assess effectiveness and inform strategy adjustments.
• Collaborate with creative and marketing teams to ensure digital content supports overall strategic goals.
• Provide actionable insights and recommendations based on data-driven analysis to enhance digital results.
• Stay current on industry trends, tools, and emerging technologies to continuously improve digital strategies.
• Coordinate cross-functionally to ensure smooth execution and alignment of digital initiatives.
• Monitor KPIs and prepare comprehensive performance reports for stakeholders and leadership.

Requirements

• Proven experience as a digital strategist, preferably in B2B professional services or related industries.
• Strong skills in digital analytics, web audits, and paid media campaign management.
• Proficiency with analytics platforms such as Google Analytics, Facebook Insights, and others.
• Ability to translate data insights into actionable strategies.
• Excellent collaboration and communication skills to work effectively with cross-functional teams.
• Detail-oriented with strong organizational skills and ability to manage multiple projects.

Qualifications

• Experience in digital strategy, analytics, web auditing, and paid media management.

Benefits & Perks

• Access to top jobs, competitive compensation and benefits.
• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.