Marketing Specialist

City of Hope

Newnan, GA

Full Time

Mid Level

17 days ago

Job Description

About the Role

The Marketing Specialist is responsible for contributing to the development and execution of integrated marketing and communication strategies, branding initiatives, and community engagement at City of Hope Atlanta. The role involves partnering with the Marketing Manager to develop patient access plans, physician and clinical marketing campaigns, and community outreach efforts to increase brand awareness and patient access. The position reports to the Executive Director of Marketing and Communications and supports the hospital's growth and community presence through content creation, event oversight, and cross-functional collaboration.

Key Responsibilities

Oversee day-to-day deliverables as required and provide any necessary direction and resources to internal/external partners.
Gather information on the hospital level pertaining to new service line opportunities, technology advancements, growth initiatives, brand equity, and awareness.
Ensure project deliverables are made in a timely manner and conduct weekly project status meetings with the Marketing Manager and Executive Director, Marketing and Communications.
Collaborate with the Marketing Manager to assist in tracking expenses and assist in processing invoices to maintain the budget.
Provide oversight for community engagement events related to Cancer Support Organizations (CSO) and work cross-functionally with hospital teams to support the hospital and increase brand awareness within the community.
Create and edit content for digital, print, and social media platforms, including writing patient stories and clinical service line copy.
Ensure all content complies with brand, regulatory, and HIPAA guidelines.

Requirements

Minimum of 1 year of professional experience in marketing or communications or related field.
Minimum of 3 years in a senior-level role within a health care or hospital business setting.

Nice to Have

Experience developing communications and health care marketing campaigns.
AP Style.
Proven success in writing and editing of medical content, health care publications and stories, including patient education materials, scientific articles, or provider-focused content.
Clinical and physician marketing platforms, including Doximity and Medscape.
Experience working with oncology or specialty service lines.
Strong project management, communication, and cross-functional collaboration skills.
Advanced Degree (e.g. Master's Degree) in Marketing, Communication, Business, or related field.

Qualifications

Bachelor's degree in Marketing, Communication, Business or other related field or equivalent working experience/knowledge.

Benefits & Perks

21 Personal Time Off Days
7 Holidays off
Participation in company-matched 401(k)
Employee Assistance programs

Working at City of Hope

City of Hope is an equal opportunity employer dedicated to making hope a reality for all touched by cancer and diabetes. The organization values innovation, community engagement, and collaborative efforts across its research, clinical, and educational initiatives.

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