Marketing Specialist - Social Media & Brand Compliance

About the Role

Key Responsibilities

• Collaborate with Y Leadership to support and develop integrated marketing, communication plans and campaigns that drive program growth, retention, member participation and community awareness.
• Collaborate with creative teams to ensure high-quality content across all marketing mediums; review and assess brand compliance standards.
• Create visually appealing and engaging content for digital marketing, website, and social media.
• Manage and ensure social media strategies are met for branch promotion.
• Oversee social media accounts, ensuring compliance and engagement.
• Develop and execute recruitment and promotional campaigns on social platforms.
• Respond to social media responses, comments, and inquiries for the Association.
• Collaborate with branch point person for content related to social media.
• Provide training on social media best practices to branch staff.
• Assist with production, design, writing, editing, and proofing content across all marketing mediums.
• Recommend and facilitate processes for increased marketing opportunities.
• Attend and support branch and association events, as appropriate, and serve on appropriate committees and subcommittees as determined by supervisor.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, journalism, or related field preferred, or equivalent combination of education and experience.
• One to three years of experience working in digital marketing, website or social media administration, or online content creation is required.
• Proven experience in graphic design, photography, and video production is a plus.
• A creative entrepreneurial spirit with demonstrated experience using marketing to increase sales, awareness and/or community presence.
• Experience with social media management tools and email marketing.
• Proficiency with MS Office and Adobe Creative Cloud Suite.
• Experience in html/website management, Content Management Systems, Web applications, and internet technologies.
• Self-driven and organized; ability to work independently.
• Must be able to travel to various locations during a business day.

Nice to Have

• Experience in graphic design, photography, and video production.

Qualifications

• Bachelor's degree in marketing, journalism, or related field (preferred).
• One to three years of experience in digital marketing or social media.