Marketing Support Specialist

About the Role

Key Responsibilities

• Create marketing tools for the program team members to use at events
• Produce marketing templates, email drafts, and program emails for team use daily and as needed
• Develop and produce program print materials, including fliers and posters
• Assist with the development and implementation of email nurturing campaigns and marketing activities for specific and/or special events for current and future needs
• Track, report, and monitor results of marketing activities
• Monitor and measure the effectiveness of communication through digital analytics
• Provide analytical support of actual results against budget and feasibility of proposed business strategies
• Create content using Canva and Adobe Suite
• Write and produce copy for print and digital channels and email campaigns
• Utilize email marketing platforms including Pardot, Salesloft, GetResponse, and Bit.ly
• Create and maintain documentation for training purposes as required
• Analyze website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Identify new markets and create a plan to enter markets
• Partner with product development teams to estimate product demand

Requirements

• Bachelor's Degree in Marketing or related field or equivalent work experience in lieu of degree
• 3+ years of relevant marketing experience
• Experience working within the Salesforce.com platform, marketing automation, and digital design
• Accomplished copywriting skills (samples highly encouraged for consideration)
• Demonstrated digital design skills and experience
• Ability to juggle and prioritize multiple projects simultaneously and be comfortable dealing with changing priorities and timelines
• Ability to understand data and transform it into analytics, often in the absence of documentation, through data profiling, interviews, and reverse-engineering
• Motivated self-starter who can work independently, but also seek out opportunities to work collaboratively with others
• Hands-on experience designing and implementing new materials and campaigns
• Excellent written and verbal communication skills and experience working directly with senior business leaders to understand objectives and articulate the value of business intelligence solutions
• Ability to interact with User Community to gather requirements and transform it into requirement document
• Proficiency with various marketing tools including Pardot, Salesloft, GetResponse, Canva, Adobe Suite
• Proficiency with MS Word, Excel & PowerPoint

Nice to Have

• Samples of copywriting work
• Experience with website analytics and digital marketing strategies

Qualifications

• Bachelor's Degree in Marketing or related field or equivalent work experience
• 3+ years of relevant marketing experience

Benefits & Perks

• Medical, dental & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)