Marketing Systems Developer

About the Role

Key Responsibilities

• Assist in building and maintaining integrations between marketing platforms such as CRM, CDP, CMS, ad tech, and analytics.
• Develop custom solutions using APIs, webhooks, and middleware to connect platforms and streamline workflows.
• Automate data pipelines between marketing and sales systems for accurate tracking and attribution.
• Support User Acceptance Testing (UAT), QA, and troubleshooting for integrations and data workflows.
• Serve as the technical subject matter expert for key platforms such as HubSpot, Segment, or similar tools.
• Support platform users by diagnosing technical issues and providing resolution paths.
• Maintain documentation of known issues and resolutions within the martech stack.
• Evaluate and implement new martech solutions that support personalization, automation, and data activation.
• Partner with Data & Analytics team to ensure consistent data definitions, accurate data flow, and hygiene across marketing systems.
• Partner with analytics and data teams to ensure the integrity of campaign data, audience segments, and reporting.
• Assist in developing reusable modules and templates for campaign execution.
• Optimize marketing workflows to improve scalability, speed to market, and performance measurement.
• Assist in developing automated alerts and dashboards to proactively detect data issues in marketing platforms.
• Ensure systems comply with data privacy regulations (e.g., GDPR, CCPA) and company security standards.

Requirements

• Bachelor's degree in Computer Science, Engineering, Information Systems, or related field.
• 3-6 years of experience in marketing technology, systems engineering, or a related technical role.
• Proficiency in API integrations, JavaScript, Python, SQL, and web technologies (HTML/CSS).
• Strong troubleshooting skills with experience diagnosing data and integration issues.
• Exceptional written communication and documentation skills, with the ability to translate technical concepts into clear, user-friendly documents.
• Experience with platforms such as Microsoft Dynamics, HubSpot, Adobe Experience Cloud, Segment, or CDPs.
• Familiarity with data warehousing tools (e.g., Snowflake) and ETL platforms.
• Strong understanding of digital marketing practices including lead lifecycle, segmentation, and attribution.
• Excellent problem-solving skills, cross-functional communication, and ability to manage multiple projects.

Nice to Have

• Experience with tag management systems (e.g., Google Tag Manager).
• Familiarity with Agile/Scrum project management methodologies.
• Prior experience working in B2B, B2B2C, or high-growth SaaS environments.

Qualifications

• Bachelor's degree in a relevant technical field.

Benefits & Perks

• Opportunity to shape the future of our marketing tech stack and operations.
• Cross-functional exposure across marketing, data, sales, and technology.
• A collaborative, forward-thinking team that values innovation and accountability.