Marketing Technology Lead

About the Role

Key Responsibilities

• Lead & Scale a Team: Recruit, mentor, and manage a world-class team of marketing technology and operations professionals. Foster a culture of excellence, innovation, and accountability to support Miro's ambitious growth targets.
• Architect an AI-Powered Growth Stack: Develop and execute a forward-thinking roadmap for Miro's MarTech stack, with a focus on integrating AI and machine learning to accelerate growth loops from top-of-funnel acquisition to long-term user retention.
• Drive AI & Predictive Capabilities: Champion the use of AI across the marketing funnel, implement predictive analytics for lead scoring and churn prediction, leverage AI for deep personalization, and explore generative AI to scale content and creative development.
• Instrument the Full Funnel: Own the marketing data ecosystem, ensuring a clean, trusted, and real-time view of performance to enable rapid, data-driven decisions that optimize conversion rates and lifetime value.
• Master Marketing Automation & Architecture: Evolve marketing automation and customer engagement infrastructure into an intelligent engine for orchestrating complex, multi-channel user journeys and growth experiments.
• Forge Strategic Cross-Functional Partnerships: Act as the key technology partner to leaders in Marketing, Sales, Data Science, and Engineering, translating business needs into technical requirements and ensuring seamless, integrated systems.

Requirements

• 10+ years in marketing technology or a related field, with 3+ years leading and scaling high-performing teams.
• Proven leadership of engineering teams building and maintaining marketing tech solutions, with a focus on innovation and efficiency.
• Strong experience with agile methodologies in SaaS environments, enabling cross-functional collaboration between marketing, product, and engineering.
• Deep expertise in designing and optimizing B2B/B2C martech stacks, including CRM (Salesforce), marketing automation (Marketo, Braze, HubSpot), CDPs/DMPs, and analytics tools (GA4, Tableau, Looker).
• Strong grasp of marketing data architecture, instrumentation, attribution modeling, and governance to support data integrity, compliance, and lifecycle management.
• Experience applying AI/ML in martech to drive personalization, predictive analytics, and campaign automation.
• Strategic thinking with the ability to translate complex technical topics into business impact for senior leadership.
• Excellent communication skills with a track record of influencing executives and aligning cross-functional teams on large-scale initiatives.
• Comfortable navigating ambiguity and driving transformation in fast-paced, evolving environments, particularly around new tech and AI adoption.

Nice to Have

• Experience with marketing data visualization software such as Tableau or Looker.
• Knowledge of data quality management and data architecture design.
• Familiarity with AI and generative AI applications in marketing.
• Experience with SaaS platforms and multi-channel campaign management.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing technology and leadership roles is required.

Benefits & Perks

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year