Marketing Technology Lead, Consumer Marketing

About the Role

Key Responsibilities

• Lead the Channel Optimization program, defining and executing the product roadmap for MMM and channel incrementality strategy.
• Apply Understand, Identify, Execute (UIE) framework to develop new impact levers to drive consumer brand growth.
• Develop strategy to achieve long-term and short-term goals for the AdTech and MarTech team.
• Outline product features and deliverables through a clear understanding of channel optimization, MMMs, and incrementality.
• Leverage data skills, analytics, and domain knowledge to craft effective solutions and develop the product roadmap.
• Execute projects by working closely with Software and Data Engineering, Data Science, Product Growth, Media, and Brand marketing teams.
• Manage execution of the Channel Optimization and new UIE program, ensuring timely and quality delivery.
• Develop hypotheses and partner with team members to create experimentation and testing roadmaps.
• Stay informed on industry trends in MarTech and AdTech to align insights and strategies.
• Anticipate challenges, identify risks and opportunities early, and create durable solutions for sustained impact.
• Project manage strategic initiatives including new technologies, privacy requirements, and tools evolution.
• Develop processes to enable the team to leverage new capabilities, documenting and rolling out key processes.
• Drive long-term growth through data analysis, product ideation, and experimentation to optimize channel performance.
• Influence product and business strategy based on trends in paid media, brand, and direct response marketing.

Requirements

• 12+ years of performance marketing and analytics industry experience.
• Experience working with Marketing Mix Models, Channel Incrementality, and Experimentation.
• Knowledge of brand measurement, brand survey, marketing analytics, and media data.
• Experience with APIs, DSPs, paid social, and digital ad platforms such as DV360, TTD, Xandr, Meta, TikTok, Reddit, YouTube, Snap.
• Experience working directly with paid media providers and data tracking setup.
• Proficiency with Third Party Ad Servers (Campaign Manager/Google Marketing Cloud) and rich media technology.
• Proven ability to collaborate and influence across technical and non-technical functions.
• Experience leading projects in a collaborative, matrixed environment.
• Experience working with multidisciplinary teams including software engineers, designers, product managers, and data scientists.
• Proficiency in quantitative analysis and deriving insights from complex datasets.
• Experience performing exploratory analysis to answer ambiguous questions.
• Ability to manage time-sensitive projects and balance evolving priorities.
• Bachelor's degree in marketing, business, technology, or related field, or equivalent work experience.

Nice to Have

• Experience with data querying languages (e.g., SQL).
• Experience with Meta's product suite and global go-to-market strategies.
• Understanding of the digital marketing industry.
• Experience with marketing automation platforms, data analytics tools, and performance marketing channels.

Qualifications

• Bachelor's degree in marketing, business, technology, or related field, or equivalent work experience.

Benefits & Perks

• Competitive compensation ranging from $180,000 to $252,000 per year plus bonus, equity, and benefits.
• Benefits offered by Meta, including health, wellness, and other perks.