Marketing Technology Lead

About the Role

Key Responsibilities

• Manage aspects of various marketing platforms, including vendor relationships, administrative functions, contracting, process improvements, user account permissions, and reporting.
• Participate in SAFe Agile practices, helping to drive continuous improvement for the Marketing department.
• Be the first line of support for marketing platform issues and coordinate with internal and external support staff when needed.
• Manage ad-hoc projects such as platform integration, single sign-on functionality, and system updates.
• Monitor vendor platform upgrades, communicate changes to the department, and support staff during these updates.
• Perform business analyst functions to evaluate marketing software and platforms to address business needs.
• Act as a liaison between internal departments and vendors to implement cross-departmental marketing platforms and develop operational processes.
• Develop efficient data structures, inputs, and processes for marketing platforms, considering data format changes and their upstream/downstream effects.
• Maintain platform utilization statistics and reporting to support increased system use by marketing staff.
• Serve as the subject matter expert on API documentation and platform data elements for implementation projects and reporting needs.
• Lead or assist in communication between IT and Marketing staff for issue resolution via ticketing systems.
• Document processes and maintain platform information in the Marketing Knowledgebase.
• Support team members with project management, operational reporting, and leadership tasks.

Requirements

• BA/BS in Business Administration, Marketing, Information Technology, or related field.
• Minimum of 3+ years supporting automation, system deployment, or technical integration between platforms.
• Knowledge of platform evaluation processes and experience writing business requirements.
• Understanding of data used in operations reporting and the functions of various IT roles.
• Ability to align business processes with software capabilities and document work clearly.
• Structured, organized, proactive, and able to work independently.
• Experience managing support calls with vendor support staff and making configuration changes in software systems.
• Knowledge of Adobe Workfront and Workfront Fusion for process automation.
• Knowledge of MS CoPilot is a plus.
• SAFe Agile certifications are a plus.

Nice to Have

• Knowledge of MS CoPilot.
• SAFe Agile certifications.

Benefits & Perks

• Paid parental leave
• Dependent care reimbursement
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• Loan assistance
• Life insurance
• Over 5 weeks of paid time off annually
• Affordable medical, dental, and vision coverage
• Student loan assistance and tuition reimbursement options
• Up to 8% of eligible pay in retirement contributions
• Employer-paid life insurance
• Support for family including paid parental leave, family planning resources, tuition assistance for dependents, and comprehensive health care for dependents
• Flexible work arrangements