Marketing Technology Specialist

About the Role

Key Responsibilities

• Design, build, and optimize conversion funnels using ClickFunnels and other funnel-building platforms
• Create sophisticated email and SMS automation workflows with smart segmentation based on patient behavior, location, and service needs
• Develop lead nurturing sequences that guide prospects from awareness to appointment booking
• Set up and manage automated patient communication flows for follow-ups and retention
• Implement dynamic content personalization across email, SMS, and landing pages
• Monitor funnel performance and conversion rates, making data-driven optimizations
• Execute comprehensive online listings setup and management across platforms like Google My Business, Yelp, Apple Maps, using Birdeye and manual processes
• Respond to listing updates, corrections, and new clinic launches rapidly
• Optimize listings with relevant written content, photos, videos, and multimedia assets
• Ensure NAP (Name, Address, Phone) consistency across all directories
• Monitor and respond to online reviews and manage reputation
• Implement local SEO strategies to maximize visibility for each clinic location
• Create and maintain location-specific content strategies
• Integrate marketing automation platforms with CRM, appointment scheduling, and analytics tools
• Set up conversion tracking, UTM parameters, and attribution across all automated touchpoints
• Manage third-party vendors for automation setups and troubleshoot technical issues
• Ensure HIPAA compliance across all automated patient communications and data handling
• Collaborate with design teams to ensure brand standards in all assets
• Support rapid deployment of automation systems for new clinics and scale existing workflows
• Assist in automation for brand transitions of newly acquired clinics

Requirements

• 4+ years of hands-on experience with marketing automation platforms (e.g., HubSpot, Mailchimp, Klaviyo, ActiveCampaign)
• Proven expertise with ClickFunnels or similar funnel-building platforms (e.g., Leadpages, Unbounce)
• Experience managing online listings and local SEO across multiple locations, preferably using Birdeye or similar platforms
• Strong technical skills with HTML/CSS, UTM tracking, and marketing technology integrations
• Experience with SMS marketing platforms and compliance requirements
• Excellent communication skills for coordinating with vendors and internal teams
• Highly detail-oriented with strong problem-solving and troubleshooting abilities
• Technical mindset with ability to learn new platforms and tools quickly
• Process-oriented with experience documenting workflows and creating system protocols
• Self-motivated with ability to manage multiple complex projects simultaneously
• Ability to work in an office environment 2 days per week and occasional travel to clinic locations

Nice to Have

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, or related field
• Experience in healthcare, multi-location, or franchise marketing environments
• Knowledge of HIPAA compliance requirements for healthcare marketing
• Familiarity with CRM platforms like Salesforce or HubSpot
• Experience with Google Analytics, Tag Manager, and conversion tracking setup
• Basic graphic design skills and familiarity with Canva, Adobe Creative Suite
• Project management experience with complex technical implementations
• Personal qualities such as being adaptable, process-oriented, and passionate about healthcare accessibility

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, or related field
• 4+ years of experience with marketing automation platforms

Benefits & Perks

• Competitive salary of $70,000/year
• Comprehensive benefits package
• Hybrid work flexibility (2 days/week in Dallas or OKC office)
• Opportunity to make a meaningful impact on community healthcare access
• Professional development opportunities
• Access to cutting-edge marketing technology and platforms
• Travel expense reimbursement when needed