Marketing Technology Specialist

About the Role

Key Responsibilities

• Design, build, and optimize conversion funnels using ClickFunnels and other funnel-building platforms
• Create sophisticated email and SMS automation workflows with smart segmentation based on patient behavior, location, and service needs
• Develop lead nurturing sequences that guide prospects from awareness to appointment booking
• Set up and manage automated patient communication flows for follow-ups and retention
• Implement dynamic content personalization across email, SMS, and landing pages
• Monitor funnel performance and conversion rates, making data-driven optimizations
• Execute comprehensive online listings setup and management across platforms like Google My Business, Yelp, Apple Maps, using Birdeye and manual processes
• Respond to listing updates, corrections, and new clinic launches rapidly
• Optimize listings with relevant content, photos, videos, and multimedia assets reflecting brand standards
• Ensure NAP (Name, Address, Phone) consistency across all platforms and directories
• Monitor and respond to online reviews and reputation management needs
• Implement local SEO strategies to maximize visibility for each clinic location
• Create and maintain location-specific content strategies to improve search rankings
• Integrate marketing automation platforms with CRM, appointment scheduling, and analytics tools
• Set up conversion tracking, UTM parameters, and attribution across all automated touchpoints
• Manage third-party vendors for automation setups and ongoing optimization
• Troubleshoot technical issues with workflows, tracking, and integrations
• Ensure HIPAA compliance across all automated patient communications and data handling
• Collaborate with design teams to ensure brand standards are reflected in all assets
• Support rapid deployment of automation systems for new clinics and market entries
• Scale existing workflows to support business growth and automation for acquired clinics

Requirements

• 4+ years of hands-on experience with marketing automation platforms such as HubSpot, Mailchimp, Klaviyo, ActiveCampaign, or similar
• Proven expertise with ClickFunnels or similar funnel-building platforms like Leadpages or Unbounce
• Experience managing online listings and local SEO across multiple locations, preferably using Birdeye or similar platforms
• Strong technical skills with HTML/CSS, UTM tracking, and marketing technology integrations
• Experience with SMS marketing platforms and compliance requirements
• Ability to troubleshoot technical issues related to workflows, tracking, and platform integrations

Nice to Have

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, or related field
• Experience in healthcare, multi-location, or franchise marketing environments
• Familiarity with CRM platforms such as Salesforce or HubSpot
• Knowledge of HIPAA compliance requirements for healthcare marketing
• Experience with Google Analytics, Tag Manager, and conversion tracking setup
• Basic graphic design skills and familiarity with Canva, Adobe Creative Suite, or similar tools
• Project management experience with complex technical implementations
• Personal qualities such as being detail-oriented, problem-solving skills, technical mindset, process orientation, self-motivation, excellent communication, adaptability, and passion for healthcare accessibility

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, or related field

Benefits & Perks

• Competitive salary of $70,000/year
• Comprehensive benefits package
• Hybrid work flexibility (2 days/week in Dallas or OKC office)
• Opportunity to make a meaningful impact on community healthcare access through innovative marketing technology
• Professional development opportunities in a rapidly growing organization
• Collaborative team environment with growth potential into marketing operations leadership
• Access to cutting-edge marketing technology and platforms
• Travel expense reimbursement when needed