Marketing/SEO Specialist

About the Role

Key Responsibilities

• Optimize the company website in WordPress using Elementor Website Builder.
• Manage all web-related activities, including on-page SEO, blogging, and routine updates.
• Ensure site performance, mobile responsiveness, accessibility, and functionality across platforms.
• Maintain a high standard of UX/UI and brand consistency throughout the site.
• Lead and implement best-in-class SEO strategies to ensure high visibility and ranking in organic search results.
• Conduct keyword research, optimize content and site structure, manage metadata, and regularly review performance analytics.
• Stay current with Google algorithm changes and evolving industry SEO practices.
• Develop and support marketing plans with both short- and long-term goals based on analytics, insights, and past performance.
• Create and edit photos and videos to be used as marketing collateral.
• Write and publish high-quality content for newsletters, blogs, advertisements, technical articles, and award submissions.
• Plan, schedule, and post to social media channels while tracking engagement.
• Collaborate with internal teams to create relevant, targeted content that supports business development and brand awareness.
• Oversee the design, content, and imagery of marketing collateral.
• Manage and maintain marketing and sales contact databases to ensure accuracy and usability.
• Utilize website forms, landing pages, and social media platforms to drive and track new business leads.
• Develop and distribute marketing-related email and direct mail campaigns for prospects, customers, sales reps, and internal teams.
• Monitor campaign performance and recommend adjustments for improvement.
• Ensure leads are segmented, targeted, and aligned with broader marketing initiatives.
• Assist other departments with presentations, forms, documents, displays, banners, notices, etc.
• Provide technical assistance and offer improvement solutions using MS Office and other software related tools.

Requirements

• 3+ years of experience in digital marketing, website management, or a related role.
• Strong expertise in WordPress and Elementor.
• Deep understanding of SEO principles and tools (e.g., Google Analytics, Search Console, SEMrush, Yoast).
• Proven ability to write clear, concise, and engaging content.
• Experience with email marketing tools (e.g., Mailchimp, Constant Contact, HubSpot).
• Organized, self-motivated, and able to manage multiple projects simultaneously.
• Strong visual eye for marketing design and consistency.
• High level capability with MS Office and other software.
• Experience in the manufacturing field is preferred but not required.

Nice to Have

• Experience in the manufacturing field.

Qualifications

• 3+ years of experience in digital marketing, website management, or a related role.

Benefits & Perks

• Health & Wellness: Medical Dental Vision Life Insurance Short-Term Disability Pretax Health Care Opportunities for free flu shots CPR/First Aid Instruction
• Financial: 401K Plan Opportunities for annual incentives based on company performance.
• Time Off: Generous PTO Plan Paid Holidays Bereavement Time Opportunity to work a 4-day week
• Professional & Personal Growth: Educational Assistance Program Employee Assistance Program Company Sponsored Outings Access to a Fitness Room
• Family & Life: New Baby Gift High School Graduation Gift College Scholarship Fund