Marketo Implementation Specialist

About the Role

Key Responsibilities

• Managing and meeting project deadlines through task and timeline management and proactively communicating any blockers or dependencies
• Leading the implementation process of marketing operations platforms, including marketing automation systems, CRM systems, analytics tools, and other related platforms
• Working closely with clients to understand their specific requirements, objectives, and challenges, and translating them into effective platform configurations
• Collaborating with internal stakeholders, such as account leads and team members, to ensure alignment and successful execution of implementation projects
• Conducting thorough platform configurations, customization, and integrations to meet clients' needs and maximize platform capabilities
• Providing training and support to clients on how to effectively use and manage marketing operations platforms, including campaign setup, data management, reporting, and optimization
• Troubleshooting technical issues, identifying root causes, and implementing timely solutions to ensure platform stability and performance
• Staying updated on the latest trends, technologies, and best practices in marketing operations and platform implementation
• Collaborating with vendors and third-party partners to stay informed about platform updates, new features, and enhancements
• Documenting processes, configurations, and customizations to maintain a comprehensive knowledge base
• Participating in post-implementation retros to evaluate project success and identify areas for improvement
• Performing other duties as assigned

Requirements

• Proven experience in implementing and configuring marketing operations platforms such as Marketo, HubSpot, Salesforce, Google Analytics, or similar
• Strong understanding of marketing principles, practices, and processes
• Proficiency in platform configuration, customization, and integration techniques, including scripting languages like JavaScript and API integrations
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Exceptional verbal and written communication skills for effective interaction with clients, internal teams, and vendors
• Analytical mindset with strong problem-solving abilities and attention to detail
• Ability to work independently and collaboratively within a team, demonstrating adaptability and a proactive approach
• Certification in relevant marketing operations platforms (e.g., Marketo Certified Expert, Salesforce Administrator) is a plus
• Knowledge of HTML/CSS and database management is preferred but not required

Nice to Have

• Knowledge of HTML/CSS and database management

Qualifications

• Certification in relevant marketing operations platforms (e.g., Marketo Certified Expert, Salesforce Administrator)

Benefits & Perks

• Top-of-the-line health, dental, and vision insurance
• MTA stipend (in-office team members only)
• Wellness stipend
• 401K plans and matching
• Generous PTO policy
• Catered lunch every day (in-office team members only)