Media and Advertising Specialist

About the Role

Key Responsibilities

• Assist in developing media plans with a focus on creating awareness, gaining widespread customer acceptance of Business Value Proposition, and driving lead generation by using all appropriate communication platforms and media for marketing activities.
• Negotiate with vendors, publishers, and industry media partners.
• Coordinate timelines, and insertion orders.
• Process purchase orders, track invoices, and maintain budget spreadsheets.
• Coordinate with trade publications for advertorials and media placements.
• Monitor competitor media activity and share insights with the team.
• Build and refine audience segments based on persona and industry.
• Partner with the digital marketing team to optimize targeting strategies.
• Write print/digital ads, emails, social media posts, tradeshow materials, product spotlights, brochures, flyers, presentations, and other outbound communications.
• Write and distribute press releases for publication in industry magazines.
• Collaborate with the graphic designer and content team on creative assets.
• Implement A/B testing to improve ad performance.
• Create and deliver a variety of marketing materials to the printer.
• Post content on website, including news posts, customer stories, events, application content.
• Assist in driving process development and improvements for the marketing team.
• Maintain campaigns in Smartsheet.
• Organize and update digital asset management system (Brandfolder).

Requirements

• BS/BA degree in marketing, communications, business or equivalent combination of experience, education, and training.
• 1 to 2 years of experience in marketing, advertising coordination, or media support (B2B experience preferred).
• Excellent written and verbal communication skills.
• Strong attention to detail.
• Extremely organized.
• Demonstrated ability to manage multiple projects and to meet deadlines.
• Excellent self-starter skills and ability to work independently in a fast-paced environment.
• Ability to develop and maintain effective internal and external relationships and communications.
• Strong PC skills, including experience with Word, Excel, PowerPoint, Adobe Design Suite.
• Familiarity with content management systems and posting content on the web.
• Strong understanding of marketing process and performance measurement.
• Understanding of digital marketing best practices and marketing automation tools (HubSpot, Salesforce, Marketo, or similar).

Nice to Have

• Experience with Canva, Smartsheet, Figma a plus.
• Internship or coursework related to environmental studies a plus.

Qualifications

• BS/BA degree in marketing, communications, business or equivalent.