Director, US Media Strategy

About the Role

Key Responsibilities

• Lead the development and execution of integrated media strategies across both DTC/Patient and HCP audiences, supporting brand objectives.
• Serve as the media thought leader across the organization, educating stakeholders on evolving platforms, performance metrics, and innovative strategies.
• Lead with Media Agency the translation of business goals into high-impact media strategies, optimizing Rx lift.
• Ensure media plans fully integrate as part of a greater omnichannel go-to-market approach.
• Keep abreast with the latest media trends, technologies, and best practices to ensure media efforts remain innovative and effective.
• Be the point person with Privacy ensuring all media strategies and data usage comply with relevant regulations.
• Partner closely with brand teams to understand brand strategies and ensure seamless execution according to media briefs and plans.
• Oversee media agency partners in the development, execution, and optimization of media plans across all digital channels (e.g., programmatic, social, paid and organic search).
• Guide channel mix and investment decisions based on audience insights, ROI modeling, and brand priorities.
• Ensure all media activities are compliant with regulatory and legal guidelines for pharmaceutical marketing.
• Be the SEO expert while collaborating with web and content teams to optimize organic search.
• Own accountability for media performance, ensuring investments deliver optimal impact by refining strategies and execution.
• Define media KPIs in collaboration with the Omnichannel measurement team and co-lead measurement frameworks for performance reporting.
• Leverage media performance analytics to drive data-informed optimization decisions.
• Translate data into actionable insights and optimize campaigns for maximum impact and ROI.
• Partner with advanced analytics teams to leverage predictive analytics for plan optimization.
• Interpret media data to identify trends, uncover insights, and drive continuous optimization.
• Lead development of media dashboards for various internal groups.
• Develop A/B testing to support media innovation.
• Lead the media agency team to ensure high performance and activation.
• Collaborate with BIO, Brand Marketing, and PRC teams to ensure alignment and compliance.
• Represent media strategy in executive discussions and provide updates to senior leadership.
• Lead the development of external media partnerships to improve value and performance.

Requirements

• Minimum of 10 years' media healthcare experience (agency or client) with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech, or healthcare industries.
• Deep understanding of both HCP and DTC/patient media landscape, digital media channels and platforms, social media, omnichannel optimization/orchestration with other channels.
• Proven experience leading integrated media campaigns with a heavy focus on digital healthcare channels (paid, owned, earned).
• Strong command of media performance metrics and identity resolution tools, vendors (LiveRamp, IQVIA, Crossix).
• Excellent communication skills, with the ability to influence at all levels of the organization, and translate complex information into simple plans.
• Strong ability to drive insights from measurement tracking to increase brand impact.
• Experience leading cross-functional teams and working within cross-functional teams.
• Ability to work with agility to improve media processes and ways of working internally and externally.

Nice to Have

• MBA degree.

Benefits & Perks

• Base salary range of $169,000 to $269,000, determined through an analytical approach.
• Eligibility for short-term and long-term incentives, including cash bonuses and equity incentives.
• Comprehensive benefits including Medical, Dental, Vision, & Life insurances.
• Fitness & Wellness programs including a fitness reimbursement.
• Short- and Long-Term Disability insurance.
• Minimum of 15 days paid vacation plus end-of-year shutdown (Dec 26-Dec 31).
• Up to 12 company paid holidays plus 3 paid days for Personal Significance.
• 80 hours of sick time per year.
• Paid Maternity and Parental Leave.
• 401(k) with company matching contributions.
• Employee stock purchase plan.
• Tuition reimbursement up to $10,000 annually.
• Participation in Employee Resource Groups.