Senior Broadcast BuyerNew

Carmichael Lynch

Minneapolis, MN

Full Time

Senior

65k-75k

6 days ago

Job Description

About the Role

The Senior Broadcast Buyer role at Carmichael Lynch involves negotiating and implementing broadcast media buys, maintaining contracts, performing post-analysis, and supporting platform initiatives. The position requires internal collaboration, client presentations, industry relationship management, and staying informed about developments in the broadcast industry. This role is based in Minneapolis with hybrid or remote options and is part of a company committed to diversity, equity, and inclusion.

Key Responsibilities

Negotiate local broadcast media buys for radio and television
Develop market expertise in large and small DMAs
Cultivate relationships with vendors and outside entities
Understand client objectives and evaluate approaches to meet them
Work closely with the media strategy team on broadcast planning rates
Maintain buying activity on Media Ocean OX
Evaluate and accept makegoods
Reconcile monthly invoices
Support Broadcast Manager on platform initiatives and media negotiations
Perform post-analysis of broadcast campaigns
Collaborate internally and present to clients
Keep teams informed of broadcast industry developments

Requirements

A bachelor's degree in marketing, advertising, or a closely-related field
3-4 years minimum experience in a media department, current title Buyer or greater
Experience with broadcast media buying (national and local)
Experience managing multiple clients and working with multiple departmental teams
Strong collaboration skills and ability to work as a team player
Active listening and effective communication skills
Results-oriented with a commitment to accountability
Strong time management skills
Ability to understand principles of local radio and television negotiations
Experience with digital video formats such as FEP, OTT, VOD (preferred)
Experience with brand, DRTV, and other buying forms (a plus)
Proven passion and active knowledge of new and emerging media

Nice to Have

Experience with digital video formats like FEP, OTT, VOD
Experience with brand, DRTV, and other buying forms

Qualifications

Bachelor's degree in marketing, advertising, or a closely-related field

Benefits & Perks

Competitive, equitable salaries reviewed annually
Professional development opportunities including performance reviews, training, and one-on-ones
Medical, Dental, Vision insurance
401k with 50% company match on the first 6%
PTO (vacation and sick leave)
18-week maternity leave and 12-week parental leave
19 paid company holidays
Family Building Benefit (adoption, surrogacy)
Tuition reimbursement
Diversity, Equity, and Inclusion initiatives and Employee Resource Groups

Working at Carmichael Lynch

Carmichael Lynch is committed to creating a diverse, safe, and welcoming workplace that values inclusion, equity, and diversity. The company emphasizes professional development, collaboration, and a strong belief in diversity, equity, and inclusion through agency and Employee Resource Groups.

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