Senior Associate, Paid Strategy and Planning

About the Role

Key Responsibilities

• Help drive day-to-day innovative strategies to meet and exceed client business objectives
• Provide research for and write media Point-Of-Views (POVs)
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Assist with optimizing, implementing, and analyzing marketing activities
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Foster strong relationships with internal teams and client groups

Requirements

• 1-2+ years of experience in media planning experience across media channels, digital media planning experience preferred
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus)

Nice to Have

• Digital media planning experience
• Experience working within media systems/platforms such as Kantar, MOAT, Prisma, ComScore

Qualifications

• 1-2+ years of experience in media planning across media channels
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
• Experience with media systems/platforms such as Kantar, MOAT, Prisma, ComScore

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Access to Publicis Groupe office for up to 6 weeks a year (based on eligibility)
• Business Resource Groups supporting multiple affinities and alliances