Sr. Analyst - Media Management

About the Role

Key Responsibilities

• Develop, implement, and measure media recommendations to support vehicle/brand campaigns with multimillion-dollar investments across all paid media channels.
• Serve as a key business stakeholder for martech, data, and analytics strategies by collaborating with internal analytics/data science teams and agency partners.
• Lead agency billing, budget tracking, and quarterly forecasting; act as a liaison with Lexus Finance.
• Leverage performance metrics and available data to guide digital media optimization recommendations during campaign periods.
• Manage multiple agency teams of up to 30 people to develop effective communication goals, strategies, and tactics aligned with Lexus' marketing objectives.
• Oversee plans across more than five media planning and buying agencies, often acting as the agency communications director to ensure alignment.
• Support Lexus' branded entertainment program as needed.
• Represent and communicate Lexus' business objectives to senior sales and business development executives at media companies.
• Coordinate with other marketing stakeholders to ensure alignment between content development and media strategies.
• Review and critique high-profile advertising to advance Lexus' business objectives.

Requirements

• Bachelor's Degree or higher, or equivalent working experience in Marketing, Advertising, and Market Research.
• Experience in advertising, traditional and digital media planning, marketing, market research, or strategic planning.
• Strong skills in critical thinking, market analysis, problem-solving, relationship building, project and vendor management.
• Ability to manage projects and multiple agency teams in a dynamic environment.
• Strong business insight and understanding of strategic decision implications.
• Budget management experience including forecasting, reconciliation, and billing.
• Experience with SAP ERP and SAP Ariba.

Nice to Have

• MBA or other applicable advanced degree.

Benefits & Perks

• Industry-leading benefits and career development opportunities.
• Work environment built on teamwork, flexibility, and respect.
• Professional growth and development programs, including tuition reimbursement.
• Team Member Vehicle Purchase Discount and Toyota Team Member Lease Vehicle Program.
• Comprehensive health care and wellness plans for employees and their families.
• Toyota 401(k) Savings Plan with company match and annual retirement contribution.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Tax-advantaged accounts such as Health Savings Account, Health Care FSA, and Dependent Care FSA.
• Relocation assistance (if applicable).