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MEDIA EXECUTIVE - WIS

Graymedia

Columbia, SC
Full Time
Mid Level
44k-61k
10 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, and is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets. WIS is the #1 local media organization in Columbia, South Carolina, offering award-winning journalism, multiplatform advertising solutions, and a vibrant community environment. The company provides a culture, tools, and environment for employees to achieve success, with a focus on local media sales and digital advertising.

Key Responsibilities

  • Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Grow accounts by providing proof of performance and solid results.
  • Manage a consistent pipeline of prospects and target accounts.
  • Conduct client needs analyses and account reviews to address each customer's most essential needs.
  • Demonstrate product knowledge and value to clients.
  • Effectively explain the benefits of multiplatform advertising solutions, including broadcast television, digital video, SEM, SEO, social media, display, and emerging technologies.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
  • Create and deliver formal written and verbal presentations to clients.
  • Use CRM (Matrix) to manage daily activity, grow a pipeline, and provide accurate weekly revenue projections.

Requirements

  • Bachelor's degree, or equivalent combination of education and experience.
  • 3-5 years related experience preferred.
  • Excellent communication and customer service skills.
  • Knowledge of Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
  • Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
  • Team player who can produce quality results and work with internal and external customers.
  • Creative, flexible, and able to adapt to industry change.

Nice to Have

  • Knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).

Qualifications

  • Bachelor's degree or equivalent experience.
  • 3-5 years related experience preferred.

Benefits & Perks

  • Competitive base salary plus commission opportunities and bonus objectives.
  • Opportunity to work with a great group of people.

Working at Graymedia

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company emphasizes a nondiscriminatory workplace, prohibits harassment, and complies with applicable laws. Gray Media fosters a culture of inclusivity, professionalism, and success, supporting employees in achieving their career goals.

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Job Details

Posted AtJul 16, 2025
Job CategoryAccount Management
Salary44k-61k
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About Graymedia

Website

graymedia.com.au

Location

Columbia, SC

Industry

Public Relations Agencies

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