MEDIA EXECUTIVE - WTAP

Gray TV

Parkersburg, WV

Full Time

Entry Level

1 day ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, digital media, video production companies, and studio facilities. WTAP is a local station in the Mid-Ohio Valley, reaching over 55,000 households with NBC, CBS, FOX, MeTV, and CW channels, along with a strong digital presence through wtap.com, serving as the premier source for local news, weather, sports, and community content.

Key Responsibilities

Identify, develop, and expand existing and new client relationships & key accounts
Contact local direct clients and advertising agencies, acting as a liaison between the station and the advertising community
Make customer-focused sales presentations to all classifications of clients to obtain orders for advertising time
Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements
Coordinate internally the actual purchase of advertising time, placement of the schedule
Develop short and long-range plans for revenue growth
Overachieve monthly/quarterly in new local direct television and digital revenue quotas
Negotiate advertising rates, create oral & written presentations; coordinate commercial production with creative team

Requirements

The successful candidate will be good at networking and comfortable speaking to people they've never met
Candidates should already be comfortable working with computers, even though training will be provided on software systems
Familiarity with different types of marketing is preferred

Nice to Have

Familiarity with different types of marketing

Working at Gray TV

WTAP has a great culture and extensive training for top performers. Gray Media emphasizes equal employment opportunities and a drug-free workplace, promoting a respectful and inclusive environment. The company values professionalism, community involvement, and supporting employee growth.

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