Media Strategist - Remote

About the Role

Key Responsibilities

• Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies
• Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency
• Create and present strategic integrated media plans based on sound analytics, supported by data
• Support planning leads by monitoring campaigns to meet client goals while staying on budget
• Maintain campaign documents including insertion orders, flowcharts, and budget summaries
• Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc.
• Analyze results and budgets on a regular basis
• Develop and present both internal and client-facing report presentations and deliverables
• Research and identify vendors to become valued partners, cultivating existing relationships for best pricing
• Aide in educating account teams and clients on best practices and emerging technologies
• Accomplish all other tasks as assigned by management

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field (or substitute one year of related experience for one year of education)
• 3+ years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience

Nice to Have

• Experience with third party media partners; includes exposure to programmatic media buying
• Experience configuring and reporting Google Analytics
• Up-to-date with traditional and digital media trends and innovations
• Demonstrated knowledge of cross-channel media
• Highly detail oriented with strong critical thinking and problem solving abilities
• Experience with media planning and buying software, as well as social media, media research, and analytics tools

Benefits & Perks

• Flexible workplace arrangements, work-life balance
• Donation matching, volunteer opportunities
• Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan