Mgr Marketing

About the Role

Key Responsibilities

• Drive marketing strategies and campaign initiatives in support of our Canadian solution line areas.
• Collaborate and analyze with key stakeholders to support activities and pipeline acceleration.
• Execute programs critical to organizational success, including data and list management, tactical marketing execution, and Workfront requests.
• Work with third-party event vendors to execute demand-generating event sponsorships.
• Collect sales campaign reporting data via Salesforce and Power BI.
• Develop and measure program KPIs, assess campaign ROI & impact, and complete post-program reviews.
• Share results with strategic partners and Insight leadership.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a technology-related field.
• Minimum of 5 years of broad-based B-to-B marketing experience, with experience in B2B technology preferred.
• Ability to successfully execute campaign tactics and measurement across multiple channels.
• Strong analytical and problem-solving skills, financial insight, and strategic thinking skills.
• Willingness to learn new systems, tools, processes, and demand-generating marketing strategies.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or technology related.