New Revenue Marketing Manager and Expansion

About the Role

Key Responsibilities

• Go zero to one and build out brand new growth levers end to end that accelerate acquisition and monetization.
• Cut across product management, engineering, design, and analytics to bring new concepts to life.
• Dive deep on highly technical concepts and translate existing capabilities into future possibilities for the company.
• Develop and implement strategic marketing plans for New Revenue to achieve business objectives that uncover new streams of revenue and drive customer growth and monetization.
• Implement A/B testing and rapid experimentation to validate new growth levers and scale successful initiatives.
• Embrace a growth mindset by launching a wide variety of new experiments and pilots to assess viability of new ideas, demonstrating speed, agility, and action-orientation.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement.
• Collaborate with the New Revenue team and other cross-functional teams to ensure seamless execution of pilot programs and initiatives, managing priorities and backlogs.
• Oversee the creation and execution of New Revenue-specific marketing campaigns, including email, IPC campaigns, performance marketing, promotions, and partnerships.
• Track and analyze key performance metrics to refine growth strategies continuously.
• Influence marketing budgets to ensure efficient resource allocation and ROI maximization.
• Foster strong relationships with key partners, including the New Revenue team, PLG leadership, Lifecycle Marketing leadership, and Growth Marketing leadership.
• Stay aware of industry trends, emerging technologies, and best practices to maintain a competitive edge.
• Be accountable to New Revenue goals, aiming to deliver $100M in new revenue over three years by incubating new and incremental revenue streams.

Requirements

• BS/BA degree or equivalent in marketing experience.
• 5+ years of marketing experience.
• Proven track record of developing and implementing successful marketing strategies.
• Experience translating technical concepts into business requirements and product experiences.
• Experience simulating product experiences through analytical functions, scripts, and marketing channels.

Nice to Have

• Ability to lead indirectly with influence.
• Experience delivering on financial targets.
• Experience building new businesses or products zero to one operating in ambiguity.
• Proficiency in performance marketing tools and platforms.
• Ability to thrive in a fast-paced environment.
• Knowledge of regional market dynamics and cultural nuances.
• Strong analytical skills and the ability to transfer data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management skills and attention to detail.
• Strong collaboration skills, working effectively with cross-functional partners and leadership.
• Strong technical skills and ability to translate technical concepts into simplified customer experiences and business levers.
• Agility and speed of experimentation.
• Ability to work collaboratively with other cross-functional teams, as measured by stakeholder feedback.

Qualifications

• Educational background of BS/BA degree or equivalent in marketing.

Benefits & Perks

• Pay ranges in California from $101,500 to $156,750 base salary, depending on location and experience.
• Bonus: Variable incentive pay for sales roles; company bonus plan for non-sales roles based on company performance.
• Stock: Eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off and paid company holidays based on region.
• Paid Parental Leave of up to six months.
• Full Health Benefits Plans, with options for employer-paid and minimum employee contribution plans.
• Retirement Plans with potential employer contributions.
• Learning and Development options including coaching, online courses, and education reimbursements.
• Compassionate Care Leave for life-changing events.