NYU Student Marketing Director - New York, NY

About the Role

Key Responsibilities

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
• Execute on guidance provided by the Senior Social Media Manager.
• Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
• Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
• Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
• Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
• Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
• Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
• Respond to customer service inquiries on social media and through the website.
• Engage university administrators to support and drive traffic to the Campus Store.
• Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.
• Track marketing tactics and execution for campaigns, store events, and local initiatives.
• Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.
• Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing of local initiatives to drive sales.
• Discuss local strategy with OTC marketing partners for execution of strategy.
• Meet regularly with the Campus Store Director/Manager on the local marketing calendar.
• Generate and activate in-store events and manage marketing operations to increase foot traffic during non-event times, including NIL opportunities, scavenger hunts, etc.
• Support national marketing initiatives at the store level.
• Maintain in-store signage, online image maintenance, and EDU compliance.
• Perform other duties as assigned.

Requirements

• Experience in social media marketing and content creation.
• Ability to develop and execute local marketing plans and campaigns.
• Strong communication and relationship-building skills with university contacts and internal teams.
• Ability to analyze performance metrics and trends to optimize marketing efforts.
• Experience managing multiple projects and deadlines effectively.
• Knowledge of in-store and digital marketing strategies.
• Ability to collaborate with creative and production teams.
• Familiarity with campus events and student engagement tactics.

Nice to Have

• Experience working in higher education or retail environments.
• Knowledge of social media analytics tools.
• Experience with event planning and activation.

Qualifications

• Previous experience in marketing, social media, or related fields.
• Strong organizational and project management skills.

Benefits & Perks

• Opportunities for career growth within a leading educational service provider.
• Engagement in dynamic campus marketing initiatives.
• Collaborative team environment.