Omnichannel Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and implement marketing strategies and initiatives for ecommerce and online retailers (including their RMNs), to enhance the Pro customer journey and drive sales.
• Drive strategy for the website, including but not limited to: site architecture, creative expression, and integrated marketing strategy in consideration of the digital ecosystem.
• Oversee the execution of omnichannel marketing campaigns, including email marketing, online promotions, and loyalty program initiatives: develop robust eCRM program, linking the digital ecosystem from campaign initiatives through to education & events.
• Build relationships with key customer accounts and account management partners.
• Ensure SKP is first to market in major eTail programs, beta initiatives, and alignment with Trade activities and initiatives.
• Collaborate with internal teams and external partners to ensure the omnichannel strategy is integrated across all touchpoints.
• Analyze performance data and customer insights to optimize marketing efforts and improve customer engagement and retention.
• Manage budgets for omnichannel marketing initiatives and ensure all marketing spends are within budget.
• Work closely with the Head of Digital Marketing to align omnichannel strategies with overall digital marketing goals.

Requirements

• Bachelor's degree in business, digital and/or marketing-related emphasis.
• 5-7+ years' experience in digital marketing, with a focus on eCommerce, eCRM, and online retail strategy.
• Understanding of websites/eCommerce platforms/UX and UI.
• Understanding of third-party softwares, plugins, and APIs.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent written, oral, and presentation skills.
• Ability to manage multiple projects simultaneously and work well under pressure.
• Proficient in Microsoft Office and marketing automation tools.
• Self-motivated, results-oriented, and a creative thinker with a high level of passion and initiative.
• Comfortable working cross-functionally and with internal and external teams.
• Willing to take on new challenges and opportunities as they arise and adaptable to different styles across large range of brands and stakeholders.

Nice to Have

• Experience with digital marketing tools and platforms.
• Experience working in a global or multi-brand environment.

Qualifications

• Bachelor's degree in business, digital and/or marketing-related emphasis.
• 5-7+ years' experience in digital marketing, with a focus on eCommerce, eCRM, and online retail strategy.

Benefits & Perks

• Paid holidays, health insurance, dental insurance, vision insurance, tuition reimbursement, paid time off, adoption assistance, parental leave.
• 401(k) matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards, and student loan reimbursement.
• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1.
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program.
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships.
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement.