Online Marketing Manager

About the Role

Key Responsibilities

• Owns the development of the annual online marketing plan for multiple Healthcare businesses and executes business objectives aligned with global strategy.
• Develops online marketing strategies and creates campaigns based on understanding business goals and identifying online opportunities to improve KPIs.
• Manages website content development and execution for over 15 country sites in more than 10 languages, including category pages, product pages, marketing spots, and articles.
• Manages digital functions related to social media and email content to build followership and increase educational awareness for B2B operations.
• Owns the strategy, execution, vendor relationships, and budget for search engine marketing programs, including organic and paid search channels.
• Develops and implements SEM strategies to support marketing campaigns.
• Benchmarks metrics, sets performance targets, and documents best practices for organic and paid search initiatives.
• Tracks ROI from marketing efforts and makes recommendations for future improvements.
• Regularly reports performance metrics to stakeholders, providing insights and strategic recommendations.
• Responsible for the online customer experience, analyzing data to prioritize optimization efforts to improve user experience and conversion rates.
• Owns conversion optimization projects, utilizing customer feedback and behavioral data to scope, test, and report on improvements.
• Monitors and reports on user behavior, customer experience, and key performance indicators via dashboards.
• Supports email and social media marketing best practices, leading end-to-end campaign management including strategy, creative, deployment, and tracking.
• Uses segmentation and list management to maximize relevancy of email messaging.
• Establishes best practices for email and social marketing through A/B testing and metrics analysis.
• Provides performance reports and recommendations for email and social campaigns.
• Supports continuous improvement initiatives, including standard work and root-cause analysis, and participates in Kaizen events.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or related field.
• 5-7+ years of experience in a similar marketing role.
• 5+ years of experience in marketing campaign strategy development, measurement, and execution.
• 3-5 years of SEO/SEM experience.
• Experience with various email marketing systems.
• Proficiency with analytics, SEO/SEM, and website reporting tools such as Google Analytics, Google Search Console, and Google AdWords.
• Experience in triggered lead nurturing, educational, and event-based email campaigns.
• Experience managing vendor relationships.
• Advanced computer skills, including proficiency in Microsoft Office and internet literacy.
• Excellent verbal and written communication skills and ability to collaborate and lead digital marketing strategies.
• Highly organized and detail-oriented with the ability to manage multiple projects effectively.

Nice to Have

• Traditional marketing experience.
• Experience with Sitecore CMS.
• Familiarity with roles and responsibilities within hospital settings is a plus.

Benefits & Perks

• Market competitive pay.
• Extensive paid time off and nine holidays.
• Healthcare, dental, and vision benefits.
• Long/short term disability coverage.
• 401(k) with company match.
• Maternity and paternity leave.
• Additional benefits such as pet insurance discounts.
• Tuition reimbursement and continued education programs.
• Opportunities for career advancement in a stable, long-term environment.