Online SEO/SMM Specialist

Global Channel Management

Florence, SC

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

The Online SEO/SMM Specialist is responsible for implementing and optimizing digital marketing campaigns across all digital channels. The role involves website management, content creation, social media management, and creative design, with a focus on both B2B and B2C campaigns. The candidate will work closely with vendors and report to the Digital Marketing Director to ensure high-performing, high-converting campaigns.

Key Responsibilities

Updating the website
Taking care of newsletters and email mailings
Managing and analyzing social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn
Implementing and optimizing digital marketing campaigns across all digital channels
Managing some campaigns hands-on and working with vendors for others
Project managing campaigns, meeting deadlines, and ensuring high conversion rates
Providing strong reporting and analytics on campaign performance

Requirements

Experience in running and managing both B2B and B2C campaigns on a wide variety of budgets
Ability to manage digital campaigns and work with vendors
Strong reporting and analytics skills
Experience with website design, marketing campaigns, SEO, website content, and creative design (Adobe ideally)

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