Organic Social Strategist - Golf Galaxy

Dick's Sporting Goods

Coraopolis, PA

Full Time

Mid Level

3 days ago

Job Description

About the Role

At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. The Organic Social Media Strategist creates the strategic direction of the social channel within Golf Galaxy campaigns and executes this strategy. This position is responsible for ensuring delivery of KPI targets and reporting to broader organization of successfulness of social campaigns, developing and implementing new strategies to drive conversation with our athletes and developing methodologies and strategies for ongoing social content development.

Key Responsibilities

Work with internal stakeholders to fully understand the media brief
Design the social strategy to reach set KPIs for company campaigns
Ensure both paid and organic social channels are aligned with campaign goals
Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign
Provide reporting to internal and external stakeholders on social campaign effectiveness
Identify benchmarks and share key insights with cross-functional teams and be able to translate metrics into executive level dashboards
Work with the analytics team to define tests and report on the results to get buy-in for future testing
Assist in the development of social media strategies and tactics, including brand building initiatives, channel budget, and best practices
Work closely with external influencer agencies to set brand expectations, obtain content, and report results
Develop and utilize cross functional business relationships to collaborate on ways to improve social media results
Stay informed of latest trends and translate those trends in ways that apply to customer needs

Requirements

Bachelor's Degree
3-5 years of social marketing experience with a focus in content development, social media communications, corporate blogging or related field
Familiarity with social media monitoring and analytic platforms
Experience with ads manager for various social media platforms (Twitter, Tik Tok, Facebook, Pinterest, Snapchat)
Experience with high volume social channels with meaningful annual revenue
Demonstrated ability to analyze, organize and integrate large amounts of information into clear concise presentations and plans
Some nights and weekend hours may be required
Some travel may be required