Outreach and Content Specialist

About the Role

Key Responsibilities

• Exceed customer service expectations by providing a welcoming environment, greeting customers, demonstrating proper etiquette, and explaining store benefits and cooperative business models.
• Develop and execute marketing content including recipes, blogs, social media posts, newsletters, and videos; brainstorm, research, and plan content with a distinct voice and proper grammar.
• Create and implement digital content from recording to editing videos; develop content calendars for social media, blog, email, and in-store promotions.
• Engage with customers online through email and social media; maintain brand content strategy by documenting vendor stories, updating photography, and collaborating with the marketing team.
• Research and identify community organizations for donations and sponsorships; coordinate donation programs like 'Round Up at the Register' and respond to suggestion box feedback.
• Plan, promote, and coordinate quarterly Teaching Kitchen classes and store tours; develop promotional copy, coordinate logistics, and host classes and events.
• Train and guide teaching instructors, ensure food safety standards, and oversee class logistics including equipment and content creation.
• Develop staff education programs, conduct onboarding and customer service training, and ensure safety training participation across departments.
• Maintain safety and sanitation standards by wearing proper clothing, following food safety practices, handling equipment carefully, and reporting unsafe conditions.
• Adhere to scheduled shifts, maintain professional relationships with coworkers, and contribute to a positive work environment.
• Perform other duties as assigned by management.

Requirements

• Ability to comprehend complex instructions, communicate effectively in oral and written form, and present information clearly.
• Proficiency in basic arithmetic, fractions, ratios, and percentages, including use of units of currency, weight, volume, and distance.
• Apply common-sense understanding to carry out detailed instructions and solve problems involving concrete variables.
• Proficient with word processing, spreadsheet, and email software.
• Possession of a valid California driver's license.
• Experience with copywriting, storytelling, social media, marketing, or teaching/hosting classes.
• Strong interpersonal skills, ability to communicate effectively, and participate in conversations with curiosity and kindness.
• Ability to remain calm under pressure, be solution-oriented, and work independently or as part of a team.
• Strong organizational and planning skills, familiarity with video content creation including social media reels/TikToks, and data analysis.

Nice to Have

• Experience at a professional firm or grocery store.
• Knowledge of market trends and ability to make engagement recommendations.
• Experience with video content creation and editing.

Qualifications

• Certifications or education in marketing, communications, human relations/behavior, psychology, or similar preferred.
• Previous experience with copywriting, storytelling, social media, marketing, or teaching/hosting classes is required.

Benefits & Perks

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance