Paid Media Manager

Adtalem Global Education

Minneapolis, MN

Full Time

Senior

71k-124k

17 days ago

Job Description

About the Role

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. The company focuses on equitable access to education, nurturing student success, and expanding the healthcare talent pipeline. It operates on a hybrid schedule with four in-office days per week, fostering a collaborative and innovative work environment. The Paid Media Manager role involves creating marketing plans and implementing strategies to meet institutional objectives, including brand awareness and enrollment growth.

Key Responsibilities

Create marketing plans and implement long and short-term marketing strategies to meet institution objectives.
Develop and execute marketing plans that position the institution competitively through branding initiatives, targeted marketing activities, and vendor selections.
Focus on enrollment growth and brand awareness through integrated campaigns.
Oversee the creation of marketing collateral such as brochures, posters, print ads, videos, photographs, presentations, and direct mail.
Assist in producing promotional videos for the institution.
Manage and oversee the marketing budget, including planning and reconciliation.
Build and maintain vendor relationships with advertising agencies, public relations, fulfillment houses, and others.
Work with team members to integrate campaigns into web design, prospect nurturing campaigns, and other operational areas including student and enrollment services.
Ensure compliance with institution design standards and trademarked assets.
Collaborate with the executive team and organization’s administration on special projects.
Complete other duties as assigned and ensure compliance with policies and standards.

Requirements

Bachelor's Degree in marketing.
Six (6) or more years of marketing experience and managing staff.
Proficiency in Microsoft Office, Internet, and web applications.
Experience in ROI measurement and metrics development to assess marketing effectiveness.
Strong management and supervisory skills with demonstrated leadership abilities.
Excellent verbal and written communication skills.
In-depth knowledge of marketing techniques and financial principles.
Extensive website management and creative experience.
Ability to travel approximately 30%.

Nice to Have

Master's Degree in marketing or related field.

Qualifications

Bachelor's Degree in marketing.
Master's Degree Preferred.
Six (6) plus years marketing experience and managing staff.

Benefits & Perks

Health, dental, vision, life, and disability insurance.
401k Retirement Program with a 6% employer match.
Participation in Adtalem's Flexible Time Off (FTO) Policy.
12 Paid Holidays.

Working at Adtalem Global Education

The organization fosters a dynamic and collaborative work environment through a hybrid schedule that encourages creativity, innovation, communication, and relationship-building.

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