Paid Media Manager

About the Role

Key Responsibilities

• Manage, execute and optimize paid advertising campaigns across various platforms, including Meta, Google, LinkedIn, etc.
• Stay up to date on digital marketing trends, including algorithm shifts, industry updates, and platform changes, continuously enhancing knowledge and integrating innovative approaches into paid marketing strategy.
• Perform keyword and competitor research, providing data-driven recommendations for optimization.
• Monitor and report on key performance indicators (KPIs) related to growth and marketing effectiveness.
• Analyze data, reporting and consumer behaviors to identify opportunities for scaling growth efforts.
• Develop and manage media budgets in alignment with business goals, ensuring efficient allocation and pacing across platforms.
• Partner with creative teams to develop high-performing ad assets and conduct A/B tests on messaging, formats, and audiences.
• Own and optimize audience targeting strategies using first-party data, lookalikes, retargeting, and custom audience segments.
• Collaborate with cross-functional teams (e.g., WebDev, Brand, Product, Sales) to ensure alignment on campaign strategy and funnel performance.
• Evaluate and onboard new media tools, platforms, or vendors to support campaign execution and performance.
• Support integrated campaign planning, ensuring paid media aligns with organic, social, and other digital channels.

Requirements

• 5-7 years of proven experience in a similar role.
• Proficient in conversion tracking and tag management tools (e.g., GTM, Meta Pixel, UTM frameworks).
• Strong analytical skills across platforms (GA4, Google Ads, Meta, LinkedIn).
• Exceptional attention to detail and follow through.
• Team player with a positive attitude and ability to collaborate effectively with others.
• Proven ability to manage multi-channel budgets and optimize for ROAS or CPL efficiency.
• Familiar with A/B testing across creatives, audiences, and landing pages.

Nice to Have

• Management experience.

Qualifications

• Experience in digital marketing, paid media, or related fields.

Benefits & Perks

• Ongoing training and professional development opportunities, including a LEAD Program for aspiring leaders.
• Fully paid healthcare, dental, and vision premiums for employees and eligible dependents.
• Gym benefits.
• One-time sign-on bonus.
• Generous company 401(k) contributions and employee stock ownership after one year.
• Competitive PTO and work from home opportunities after an introductory period.