Paid Media Manager

About the Role

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
• Work directly with sales and strategy teams in the production of digital campaigns.
• May work directly with the client to obtain assets needed to produce digital marketing campaigns.
• Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
• Create compelling ad copy and visuals that resonate with target audiences and drive engagement.
• Act as a direct liaison between digital vendors and 2060 Digital.
• Remain up to date with platform updates, algorithm changes, latest digital trends and products, and new advertising features to leverage opportunities for optimization and innovation.
• Attend market/ops calls and facilitate meetings from an operations perspective.
• Perform other duties as assigned.

Requirements

• Three (3+) years of digital advertising experience preferred, within an agency or large marketing department.
• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.
• Proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in various platforms and DMP/DSPs.
• Ability to gather and analyze data, create reports, and present findings to clients.
• In-depth knowledge of digital advertising best practices, strategies, and tactics.
• Excellent verbal and written communication skills.
• Highly organized with strong project management and time management skills.
• Must be highly creative, flexible, and deadline-oriented with strong attention to detail.
• Strong focus on customer service and ability to present ideas to internal and external customers.
• Advanced-level knowledge of technology, web, and latest digital trends.
• Strong analytical, planning, forecasting, and research skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently and as part of a team, establishing and maintaining good working relationships.
• Ability to work in compliance with company policies and procedures.
• Project an appropriate professional appearance and demeanor.
• Ability to work established schedule and other hours as needed, including evenings and weekends.

Nice to Have

• Familiarity with a variety of agency concepts, practices, and procedures.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.