Paid Media Manager - Account Based Marketing

About the Role

Key Responsibilities

• Lead the strategy, execution and implementation of Account-Based Marketing paid media campaigns applying social media ad platforms (Facebook & LinkedIn), programmatic tools (Addaptive B2B, Demandbase) and ad serving and web analytics tools (Google Campaign Manager, Google Analytics).
• Perform hands-on setup of complex, multi-audience campaigns within digital advertising platforms, including creative uploads, company targeting list management and oversight, campaign tracking and tagging, creative testing and optimizations.
• Supervise all data aggregation within campaign dashboards.
• Partner with team on creative development, ensuring proper communication of specs and delivery of final assets.
• Collaborate with Integrated Marketing team to develop full-funnel media strategies and campaigns.
• Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports.
• Guide and mentor digital marketing colleagues from Guardian India team.
• Measure campaign success with performance metrics and present insights and recommendations to partners in monthly meetings.
• Connect campaign to business goals, create digital marketing analytics reports, and develop optimization strategies.
• Optimize marketing investments based on data and standards to enhance ROI.
• Leverage modern media strategies and ensure optimal allocation of media investment across channels and campaigns.
• Develop annual strategies for ABM campaigns aligned with business growth, budgets, and KPIs.
• Conduct research on market trends, brands, audiences, and techniques to drive engagement and conversions.
• Communicate industry standards and be recognized as a paid media authority and leader.

Requirements

• Minimum 5 years of hands-on specialized media buying experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics, and data analytics tools.
• Experience within insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand generation.
• Proven experience in leading and creating media plans and strategies that deliver upon specific business goals.
• Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager.
• Skilled in leading extensive data sets, familiar with paid media performance indicators, and connecting marketing metrics to business targets.
• Experience with A/B testing to inform advertising creative and website optimizations.
• Strong understanding of marketing strategy and how to create and implement a full-funnel advertising campaign.
• Experience in running complex paid digital advertising campaigns and budgets.
• Strong attention to detail in running and optimizing campaigns with numerous audience segments.
• Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience.

Nice to Have

• Experience in the insurance or financial services industries using multiple sales channels for B2B demand generation.
• Previous experience in executing complex, multi-audience ABM advertising campaigns.

Qualifications

• Bachelor's degree (preferred in Marketing, Business Administration, or Communications) or equivalent experience.

Benefits & Perks

• Support and flexibility to achieve professional and personal goals.
• Opportunities for skill-building, leadership development, and philanthropic involvement.
• Contemporary, supportive, flexible, and inclusive benefits and resources.
• Compensation includes a salary range of $101,180.00 - $166,220.00, with potential for incentive compensation.