Paid Media Manager - Full Time

Badger Maps

Salt Lake City, UT

Full Time

Senior

5 days ago

Job Description

About the Role

Badger Maps is a route planning software for field salespeople that dramatically improves operations through route optimization, smart scheduling, CRM integration, and other features. We're looking for a results-driven Paid Media Manager who can plan, execute and optimize advertising strategies for our product portfolio. This is a hands-on role with a strong focus on paid campaigns, remarketing, and performance optimization, requiring a broad understanding of digital marketing. You will work closely with the team to drive qualified leads, trials, and revenue growth. The role involves working independently in a fast-paced environment, with a focus on AI-powered marketing tools and marketing initiatives.

Key Responsibilities

Execute high-impact digital marketing campaigns across Google Ads, LinkedIn Ads, and other relevant platforms, including remarketing strategies with an annual ad budget of approximately $700K-1M.
Continuously test and improve campaign performance using data, A/B testing, and marketing tools such as Google Analytics and Mixpanel.
Identify new marketing channels and growth opportunities using funnel analysis and conversion-focused thinking.
Improve website visibility and engagement by analyzing user behavior and driving SEO initiatives through CMS platforms.
Collaborate with Product, Sales, and Customer Success teams to align on growth initiatives and pursue outcomes.

Requirements

7+ years of experience in B2B SaaS ad campaign management, ideally in a small to mid-sized company environment.
Proven experience managing large-scale budgets (~$1M annual) and running performance campaigns (Google Ads, LinkedIn Ads, PPC/SEM/RTB), including remarketing.
Experience with attribution tracking software (e.g., Hyros, Cometly).
Native-level written and verbal communication skills in English (C1 level or higher).
Ability to review, interpret, and act on data using tools like Google Analytics, Mixpanel, Google Search Console, and Excel.
Hands-on experience with A/B testing, funnel analysis, and conversion rate optimization.

Nice to Have

Familiarity with CMS platforms for website content management and basic knowledge of automation tools like Zapier.
Experience identifying and developing new marketing channels, especially in a B2B context.
Experience working with AI-powered marketing tools.

Qualifications

7+ years of experience in digital marketing and ad campaign management in a SaaS environment.
Proven ability to manage large advertising budgets (~$1M annually).
Experience with performance marketing tools and analytics platforms.

Benefits & Perks

Competitive compensation package.
Benefits including Health, Dental, Vision, and 401K.
Volunteering Time Off, Paid time off, sabbatical leave, and seniority days.
Hybrid work policy - 3 days working from home, 2 from the office.
Opportunities to make a serious impact and see every aspect of the business.
A trustworthy environment with freedom to pursue personal projects.
An international, diverse, and great working environment at a tech startup.
Monthly team and company-wide events.

Working at Badger Maps

An international, diverse, and great working environment at a tech startup with a fun atmosphere, monthly events, and a focus on impact and collaboration.

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