Paid Media Programmatic Buyer (Hybrid- 3 Days in Office) Paid Media Programmatic Buyer (Hybrid- 3 Days in Office)

About the Role

Key Responsibilities

• Manage all programmatic and biddable media campaigns within the Google Marketing Platform, ensuring alignment with overall marketing and campaign strategies.
• Ideate media strategies and manage a robust portfolio across digital channels such as display, native, video, SEM, and audio.
• Analyze campaign performance data to identify trends and insights, refining audiences and strategies to improve effectiveness.
• Develop and manage budgets for programmatic campaigns, ensuring efficient resource allocation to maximize return on investment.
• Stay up to date with industry trends, technologies, and best practices in programmatic advertising, adapting strategies accordingly.
• Ensure seamless integration of programmatic campaigns with other marketing channels and initiatives.
• Collaborate with media and marketing teams to align on performance trends and ensure successful campaign execution.
• Support new products and business initiatives in a dynamic working environment.

Requirements

• 4+ years of paid media experience, including at least 2 years of hands-on programmatic experience.
• Experience with the Google Marketing Platform, including DSPs such as DV360, Campaign Manager, SA360, and GA for reporting and optimization.
• Comprehensive knowledge of programmatic buying, audience creation, campaign management, and in-dash optimization techniques.
• Strong understanding of third-party tracking, serving, trafficking, and attribution technologies, primarily in Google's Campaign Manager.
• Ability to assess new opportunities strategically and make data-driven decisions to improve media performance.
• Excellent communication skills, a positive attitude, and a proactive approach to work.
• Ability to synthesize performance data into clear narratives and recommendations.
• Experience managing multiple campaigns with competing deadlines and priorities.

Nice to Have

• Familiarity with data visualization tools, marketing automation, CRM, web analytics, and measurement tools.
• Experience with website development and content management systems.
• Ability to build rapport and influence decisions at all organizational levels.

Qualifications

• Educational background is not explicitly specified, but extensive experience in paid media and programmatic advertising is required.

Benefits & Perks

• Competitive salary range of $101,000 - $151,000 with eligibility for an annual incentive program.
• Comprehensive total rewards package including market-leading benefits.