Paid Media Specialist

Crisp

Indianapolis, IN

Full Time

Mid Level

75k-95k

9 days ago

Job Description

About the Role

A respected Indiana-based plaintiff law firm is seeking a Paid Media Specialist to take ownership of their six-figure annual digital advertising budget. This newly created role aims to bring analytics, accountability, and efficiency in-house. The position is ideal for someone driven by performance marketing, skilled in multi-channel campaign management, and motivated by turning ad spend into measurable ROI.

Key Responsibilities

Plan, launch, and optimize paid campaigns across Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, and TikTok Ads.
Manage budgets and pacing to maximize efficiency of $100K+ annual spend.
Execute A/B and multivariate testing on creative, targeting, placements, and timing.
Build and deliver weekly performance dashboards and executive readouts.
Track and improve KPIs: CPC, CTR, CPL, CPA, cost per case, ROAS.
Use Google Analytics 4 (GA4), UTM tracking, and Looker Studio/Tableau/Excel to generate actionable insights.
Own the firm's paid media calendar and distribution schedule.
Partner with content writers, video producers, and designers to ensure campaigns align with brand messaging.
Coordinate with outside vendors (Crisp for video/ads, ConsultWebs for SEO/website).
Identify wasted spend, reallocate budgets, and propose data-driven growth strategies.
Serve as the single point of ownership for paid media performance.

Requirements

3+ years of hands-on paid media experience across Meta Ads Manager, LinkedIn Campaign Manager, Google Ads (YouTube/Display), and TikTok Ads Manager.
Proven track record of reducing CPL and increasing ROI in lead generation campaigns.
Strong background in analytics, testing, and reporting (GA4, UTM strategy, dashboards).
Comfortable presenting findings and recommendations directly to firm leadership.
Detail-oriented, highly organized, and able to manage multiple platforms simultaneously.
Reporting/analytics experience: 2 years.
Paid media/social/performance marketing experience: 3 years.
Multi-channel campaign management experience: 3 years.
Ability to commute to Indianapolis, IN 46216.
Ability to relocate to Indianapolis, IN 46216 before starting work.

Nice to Have

Experience with dashboard development and data visualization software such as Tableau.
Vendor management experience.
Experience with marketing analytics and media buying and planning.
Knowledge of SEO and content scheduling.
Presentation creation skills.

Qualifications

Reporting/analytics: 2 years.
Paid media/social/performance marketing: 3 years.
Multi-channel campaign management: 3 years.
Ability to commute and relocate to Indianapolis, IN 46216.

Benefits & Perks

Competitive salary ($75,000 - $95,000 per year).
Health, dental, and vision insurance at a discounted rate.
Disability and life insurance fully paid by the firm.
401(k) retirement plan with company match.
Paid vacation, personal/sick days, and holidays.
Free parking in a professional office environment.
Opportunities for advancement.
Work for an award-winning firm recognized in Best Law Firms®, Super Lawyers®, and Top 50: Indiana Super Lawyers.