Paid Media Specialist

Valtech

Charlotte, NC

Full Time

Mid Level

1 day ago

Job Description

About the Role

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. At Valtech, you'll find an environment designed for continuous learning, meaningful impact, and professional growth. We are proud of our work, our values of share, care and dare, and a workplace culture that fosters creativity, diversity and autonomy. We drive transformation for leading organizations and make it happen through data, AI, creativity, and technology.

Key Responsibilities

Executing performance marketing campaigns and providing the exploration and analysis needed to determine campaign optimizations to achieve client ROAS, CPA, and ROI goals.
Providing media strategy and execution, including thorough analysis within Analytics platforms.
Identifying KPIs using various attribution models and measurement planning.
Delivering key performance insights reports for each client assignment.
Managing day-to-day operations of paid media campaigns across several clients.
Continually refining and enhancing campaign performance, managing timelines and budgets, and reviewing media investment consumption versus plans.

Requirements

Keen understanding of how the digital medium is consumed by the general population.
Up-to-date knowledge of current digital marketing trends.
Experience managing and executing high budget paid media digital campaigns across channels.
Deep knowledge of analytics platforms.
Excellent interpersonal and communication skills.
Self-motivated with the ability to juggle multiple projects.
Ability to work effectively within a team to develop solutions from a strategic foundation.
Meticulous attention to detail and overall product quality.
Confidence in presenting work and interacting comfortably with team and clients.
Ability to develop solutions individually and collaboratively.
Authorized to work in the US and local to Charlotte, NC.

Nice to Have

Experience with platforms such as Reddit, Snapchat, Programmatic DSPs, CTV ad platforms.
Proven track record of small and large wins in performance marketing.

Qualifications

Experience managing high budget paid media campaigns.
Deep knowledge of analytics platforms.
Up-to-date knowledge of digital marketing trends.
Excellent communication skills.
Ability to manage multiple projects effectively.

Benefits & Perks

Full-time, salaried position based in Charlotte, NC.
Flexibility with remote and hybrid work options (country-dependent).
Career advancement opportunities, including international mobility and professional development programs.
Access to cutting-edge tools, training, and industry experts.
Medical, dental, and vision insurance for you and your family, plus employer contributions to Health Savings Accounts.

Working at Valtech

Valtech fosters a workplace where everyone has the support to thrive, grow, and innovate. We value diversity, inclusion, and creating an equitable environment for all team members. Our culture emphasizes continuous learning, collaboration, and making a meaningful impact through transformation and innovation.

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