Senior Manager, Paid Marketing

About the Role

Key Responsibilities

• Oversee the planning, execution, and orchestration of paid media and affiliate marketing programs
• Manage integrated campaigns across search, social, display, and affiliate channels to drive acquisition, engagement, and monetization
• Drive investment and marketplace mix strategies, leveraging data insights to optimize ROI
• Lead segmentation, audience strategy, and alignment across paid media platforms to ensure effective and orchestrated targeting
• Design and implement testing frameworks for creative, targeting, and channel strategies, including piloting new tools, platforms, and formats
• Establish, track, analyze, and report on program performance, leveraging insights to optimize channel strategies
• Partner with organic social, content, digital operations, creative, analytics, marketplace, and other teams to align on goals and execution
• Mentor and support junior team members to foster growth and elevate execution

Requirements

• 5+ years of experience in performance marketing, with hands-on execution across paid search, social, and display
• Proven track record of managing paid media budgets and hitting acquisition and efficiency targets
• Experience overseeing affiliate or partner marketing programs, including onboarding, performance management, and contract terms
• Ability to analyze data and use insights to drive decision-making
• Deep understanding of audience segmentation, funnel optimization, and testing frameworks
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Proficiency in developing and presenting strategic plans and results to leadership
• Inherent bias for action and understanding the need for speed and urgency
• Proven track record of developing and implementing successful digital marketing strategies that have driven business growth

Nice to Have

• Bachelor's degree in marketing, communications, or a related field; a master's degree is a plus
• Background in lead generation or marketing in the education vertical
• Familiarity with marketing automation and audience targeting platforms
• Experience utilizing LTV models to drive value-based bidding
• Exposure to landing page testing, CRO, and SEO strategies
• Experience mentoring or managing junior team members
• Financial acumen and ability to understand P&L impacts
• Passion for exploring emerging platforms and technologies, with a demonstrated ability to discover and scale new traffic sources and ad channels

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities