Paid Media Strategist (Contractor)

About the Role

Key Responsibilities

• Create comprehensive paid media strategies across multiple platforms, aligning with client business objectives and target audience insights.
• Plan, build, launch, and optimize campaigns across Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) platforms with expert-level proficiency.
• Continuously monitor, analyze, and optimize campaign performance using data-driven insights to maximize ROAS and achieve KPI targets.
• Strategically allocate and manage advertising budgets ranging from $5K to $100K+ monthly across multiple platforms and campaigns.
• Develop sophisticated targeting strategies, including custom audiences, lookalike audiences, and advanced demographic/behavioral targeting.
• Work closely with creative teams to develop high-converting ad creative, providing strategic direction on messaging, formats, and creative testing.
• Prepare detailed performance reports and present strategic recommendations to internal teams, translating complex data into actionable insights.
• Design and execute A/B tests across ad creative, audiences, bidding strategies, and landing pages to continuously improve performance.
• Stay current with platform updates, beta features, and industry best practices to maintain a competitive advantage.

Requirements

• Minimum 5 years of hands-on experience managing paid media campaigns across multiple platforms and industries.
• Expert-level proficiency in Google Ads (Search, Display, Shopping, YouTube, Performance Max).
• Experience with LinkedIn Ads including Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms.
• Deep Meta advertising expertise across Facebook and Instagram, including advanced features and Conversions API.
• Strong analytical skills with proficiency in Google Analytics 4, platform native analytics, and third-party attribution tools.
• Campaign optimization expertise including bid management, audience refinement, and creative performance analysis.
• Proficiency in Google Sheets and Looker Data Studio for data analysis, reporting, and budget planning.
• Experience with conversion tracking, pixel implementation, and attribution modeling.
• Excellent communication skills with ability to present complex strategies and performance data to various stakeholders.

Nice to Have

• TikTok Ads experience with Business Manager and advanced targeting capabilities.
• Snapchat Ads proficiency, including Snap Pixel and dynamic product ads.
• Amazon Advertising expertise (Sponsored Products, Sponsored Brands, DSP).
• Walmart Connect experience for marketplace advertising.
• Google Analytics 4 certification and other relevant platform certifications.
• Experience with marketing automation platforms and CRM integrations.
• E-commerce advertising experience including dynamic product ads and shopping campaigns.
• B2B lead generation campaign expertise with complex attribution models.

Qualifications

• Relevant paid media experience with demonstrated campaign performance results.
• Certifications from Google, Meta, LinkedIn, or other relevant platforms preferred.

Benefits & Perks

• Flexible remote work with occasional Denver office collaboration.
• Estimated commitment of 20-30 hours per month, flexible based on client needs.
• Initial 2-month contract with potential for extension.
• Competitive hourly rate of $50-$75, commensurate with experience, skills, education, tenure, and/or training.