Paid Search & Social Manager

About the Role

Key Responsibilities

• Lead day-to-day management of paid search and social media campaigns, including strategy development, execution, reporting, and optimization.
• Collaborate with internal teams (creative, strategy, data) and external partners to ensure cohesive campaign development and delivery.
• Translate client goals into actionable media plans and tactical recommendations across platforms including Google, Meta, TikTok, LinkedIn, X (formerly Twitter), YouTube, and Reddit.
• Manage budgets, bidding strategies, pacing, and testing plans across multiple accounts.
• Analyze performance data to identify trends, insights, and optimization opportunities that improve ROAS, CPA, and other performance metrics.
• Develop and deliver reporting dashboards and presentations for internal stakeholders and client teams.
• Stay ahead of industry trends, platform updates, and emerging ad tech; proactively recommend new strategies or beta opportunities.
• Contribute to new business pitches and strategy development for potential clients in gaming and high-growth categories.

Requirements

• Experience managing paid search and social media campaigns across multiple platforms.
• Ability to translate client goals into effective media plans and tactical recommendations.
• Strong analytical skills to analyze performance data and identify optimization opportunities.
• Experience with managing budgets, bidding strategies, and testing plans.
• Excellent collaboration skills to work with internal teams and external partners.
• Knowledge of industry trends, platform updates, and emerging ad tech.

Benefits & Perks

• See Benefits