Paid Social Marketing Manager (North America)

About the Role

Key Responsibilities

• Lead and scale high-impact paid social campaigns across Meta (Facebook & Instagram), fueling Tractive's growth in North America and helping more pet parents discover peace of mind
• Apply advanced Meta strategies like budget optimization, dynamic creatives, and message testing to maximize campaign efficiency and reach
• Use performance data to guide creative testing, identify top-performing content, and collaborate with influencer and creative teams to produce UGC that drives results
• Support full-funnel campaigns across additional platforms like TikTok and Reddit, continuously exploring new opportunities for growth
• Monitor campaign performance using tools like Meta Advantage+, implement optimizations in real time, and plan strategic moments like Black Friday and seasonal promotions
• Stay on top of platform trends, algorithm changes, and privacy updates, translating insights into actionable improvements
• Bring in your fresh ideas to make Tractive better - you'll never hear the phrase “...because that's how we've always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Requirements

• At least 4-6 years of hands-on experience running Meta Ads campaigns with proven success in testing and scaling performance marketing strategies
• Experience with additional platforms such as TikTok, Reddit, or Pinterest is a strong plus
• A creative and analytical mindset - you know how to interpret performance data and turn it into effective strategy
• Strong collaboration and communication skills, with the ability to work cross-functionally and adapt quickly
• Based in Seattle or able to work from our Seattle office 2x/week preferred