Paid Social Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Ensure personal productivity and utilization.
• Work directly with the Associate Director to ensure internal and client goals are being achieved.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
• Support and support the development of high-performing LinkedIn strategies for B2B businesses.
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions.
• Manage multiple projects simultaneously and prioritize effectively.
• Build and maintain client trust and relationships to ensure renewals and growth.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more.
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data and make data-driven decisions.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Excellent communication skills and ability to tell stories with data.
• Ability to organize, prioritize, and manage multiple projects.
• Willingness to travel to visit clients approximately once per year or as needed.

Nice to Have

• Experience with programmatic campaigns.
• Knowledge of additional advertising platforms and tools such as 6Sense.
• Experience supporting or managing client relationships in a remote environment.
• Familiarity with CRM systems and customer generation methodologies.

Qualifications

• Established work authorization in the US or relevant country if working globally.
• Ability to operate a laptop and necessary office productivity tools.
• Reliable internet access and a professional background suitable for remote work.

Benefits & Perks

• Salary range of $70,000 - $80,000 USD with potential for bonus eligibility.
• Medical, dental, and vision plans, disability, and life insurance coverage.
• Access to certified therapists through Spring Health, membership to Headspace.
• Physical therapy through Omada, fertility support through Carrott, virtual workouts, and a complimentary One Medical membership.
• Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, end-of-year recharge (Dec 24 - Jan 1), paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with options for in-office work in Irvine, CA, or other global locations with proper work authorization.