Partner Marketing Manager

About the Role

Key Responsibilities

• Build a nuanced understanding of each partner’s business model, goals, client base, and GTM strategy, translating insights into tailored engagement plans.
• Develop and execute comprehensive partnership plans that outline resources, milestones, KPIs, and benchmarks aimed at enhancing activation and performance.
• Design and implement a partner marketing strategy that includes partner-led and joint in-person and virtual programs, with a focus on pipeline generation and customer acquisition.
• Partner with the Growth Marketing team to design co-marketing campaigns, events, or content initiatives that amplify shared value and enhance brand awareness through partners.
• Own the full partner lifecycle, including growing partner-sourced and partner-influenced revenue by co-developing go-to-market strategies that deepen customer engagement.
• Serve as the voice of the partner internally, working cross-functionally with Sales, Customer Success, Marketing, Product, and Legal to surface and address partner needs and opportunities.
• Streamline reporting, automate repeatable processes, and build infrastructure to support scalable partner growth.

Requirements

• 5-8+ years of experience in marketing, partnerships, or business development.
• Proven track record of leveraging partner marketing to generate pipeline and accelerate deal cycles.
• Highly developed interpersonal and communication skills to establish and maintain long-term relationships with peers, partners, customers, prospects, and influencers.
• Ability to think strategically and understand how partner marketing can best fit into the broader business strategy.
• Experience leading cross-functional program and project management efforts, ensuring alignment, clear timelines, and accountability across internal stakeholders and external partners.
• Strong GTM perspective and experience building successful market penetration strategies through partner-led motions.
• Excellent written and verbal communication skills, with the ability to navigate complex organizations and generate buy-in.
• Desire to work in a high-growth startup atmosphere with a test-and-learn mindset.

Nice to Have

• Experience working at the intersection of product, GTM, marketing, partnerships, and sales.
• Experience leveraging competitive intelligence and enablement strategies to drive customer messaging and sales enablement.
• Comfort operating across functions to unlock growth and create innovative solutions.

Qualifications

• Active work authorization in the US.

Benefits & Perks

• Base salary range of $140,000 - $165,000 per year, with stock options and benefits.
• Health, dental, and insurance plan options covered by employer.
• Access to Maven’s full platform including mental health, reproductive health, family planning, and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work model with in-office meals and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for employees with 1+ year tenure).
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees with immediate vesting.