Partner Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute comprehensive partner marketing strategies that support business objectives and drive growth.
• Manage project registrations and ensure timely follow-up with partners to maximize lead conversion rates and revenue generation.
• Coordinate and implement co-op marketing programs, ensuring compliance with brand standards while driving partner engagement and participation.
• Organize and host webinars focusing on product education, updates, and partner success stories to increase partner knowledge and usage of Eagle Eye Networks solutions.
• Drive adoption of the partner program benefits including partner portal adoption, co-op opportunities, vehicle wraps, cloud call campaigns, joint marketing campaigns, and more to increase loyalty of partners.
• Collaborate cross-functionally with sales, product, marketing, and customer success to ensure the program benefits, communication tactics, and content align with organizational priorities each quarter.
• Analyze and report on the performance of marketing programs and initiatives, making data-driven decisions to optimize future campaigns.
• Collaborate with the Tech Partner Program Manager, product, and marketing stakeholders to plan and launch new tech partner integrations.
• Plan and monitor the partner marketing budget to ensure forecasting and expense management.
• Continuously assess the effectiveness of partner communications and programs through metrics and feedback, making data-driven improvements as needed.
• Consult with the product team on recommendations for improvements to drive engagement with new features within the business portal.
• Consult with the demand generation team on partner recruiting strategy as needed.
• Consult with the onboarding team to refine the partner onboarding process as needed.
• Consult with the sales & enablement and training team to drive partner certifications as needed.
• Support the entire marketing team in daily tasks and execution of other marketing activities and programs.

Requirements

• Minimum of 5-8 years of experience managing marketing programs or channel programs, preferably in the technology industry.
• Excellent verbal, written, and presentation skills.
• Ability to lead within a fast-paced, high-growth work environment.
• Ability to prioritize initiatives based on evolving company needs and make strategic recommendations to leadership.
• Strong ability to build consensus across cross-functional teams with a focus on data and metrics-driven decision making.
• A problem-solver with a proven track record of creativity and innovation.
• Bachelor's degree required.
• SaaS sales experience is a plus.

Nice to Have

• SaaS sales experience.

Benefits & Perks

• Medical, vision, and dental plans with company offset premiums.
• Weekly breakfast tacos (Taco Tuesdays).
• 401k plan with company match.
• Weekly free lunch.
• Snacks provided.
• Unlimited PTO to support work/life balance.