Parts & Service Marketing Specialist

About the Role

Key Responsibilities

• Plans and executes the Aftersales Business Conference (ABC), handling all logistical, content, budget, and stakeholder coordination before, during, and after the event, including site visits, contract negotiations, budget preparation, theme and scope definition, stakeholder coordination, executive reviews, retailer participation reporting, agenda definition, expo planning, sponsorship sales, rehearsals, and creative assets.
• Serves as day-to-day contact for agency partners, field teams, internal stakeholders, event management companies, and venues related to ABC and other events.
• Develops and oversees the Fixed Operations exhibit and booth presence at the National Business Conference (NBC), including on-site execution and stakeholder management.
• Coordinates the Fixed Operations presence at the National Training Conference (NTC).
• Plans and administers all aspects of quarterly Field Manager meetings and the New Retailer Orientation for Fixed Operations.
• Organizes and leads the annual Vendor Summit.
• Maintains detailed event budgets and ensures alignment with department goals.
• Ensures alignment and synergy between programs, events, and communications by maintaining regular dialogue with Subaru of America (SOA) Field and retailers.
• Coordinates and facilitates monthly meetings and calls with the SOA Field team including Fixed Operations and Marketing positions.
• Develops the Fixed Operations Punchlist and related communication tools.
• Creates and distributes campaign recaps, planning documents, and self-help field tools.
• Maintains responsibility for recall reporting and distribution.
• Oversees retailer aftersales program enrollment.
• Leads the nomination, selection, and executive recommendation process for the Aftersales Excellence Award.
• Coordinates content development and recognition plans for award presentations and celebrations.
• Provides support on cross-functional and time-sensitive initiatives that align with broader aftersales objectives.
• Collaborates with other Aftersales teams to assist on projects, reinforcing a unified approach.
• Compiles, oversees, and tracks event budgets, reviews and reconciles expenditures, partners with finance and vendors for forecasting, monitors financial milestones, and reports on budget status.

Requirements

• Bachelor's Degree in Marketing, Communications, Business Administration, or related field.
• At least 4-6 years of experience in event planning, marketing, or project management.
• Strong analytical, organizational, and project coordination skills.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Ability to manage multiple projects with a sense of urgency and strong attention to detail.
• Comfortable interacting with senior leadership and managing high-profile events.
• Experience in the automotive industry, preferably in field operations, fixed operations, or retailer engagement (preferred).
• Prior experience working with marketing campaigns or cause marketing initiatives (preferred).
• Familiarity with vendor/agency management and budget oversight (preferred).

Nice to Have

• Experience in the automotive industry, preferably in field operations, fixed operations, or retailer engagement.
• Prior experience working with marketing campaigns or cause marketing initiatives.
• Familiarity with vendor/agency management and budget oversight.

Qualifications

• 4-Year College Degree (BA, BS)
• 4 to 6 years of relevant experience

Benefits & Perks

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs
• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License