Performance Lead, Marketing Research and Intelligence - Advertising Performance Lead, Marketing Research and Intelligence - Advertising

About the Role

Key Responsibilities

• Perform comprehensive data analysis from 1P and 3P sources to uncover key trends and actionable insights that craft advertising strategies and improve performance marketing efforts.
• Build cohesive stories with actionable recommendations for clients of various sizes and objectives.
• Support clients by optimizing their marketing tactics through experimentation, focusing on improving lower-funnel metrics such as conversions and customer retention.
• Partner with sales, marketing, product, and technology teams to ensure alignment with business objectives, providing data-driven recommendations and detailed performance reports.
• Stay updated on industry trends and methodologies in performance marketing to inform strategic decision-making and campaign planning.
• Present complex data insights and strategic recommendations to technical and non-technical partners, including executive-level clients and senior management.
• Collaborate with the sales team to design and implement customized, performance-based advertising solutions tailored to client needs.
• Develop comprehensive performance marketing strategies focusing on goal setting, audience targeting, and conversion optimization.
• Lead research projects to assess advertising effectiveness and cross-channel campaign performance using in-house and third-party tools.
• Mentor and guide team members in data analysis, programmatic advertising, and performance marketing.
• Provide strategic consulting to clients in sales, marketing, and product development, translating data insights into actionable business solutions.
• Lead investigative modeling projects, customizing dashboards to identify opportunities and optimize performance.
• Collaborate with sales teams to analyze data, identify new opportunities, and support go-to-market strategies.
• Build and maintain positive relationships with clients and partners, serving as the primary point of contact for data-related inquiries and performance investigations.

Requirements

• Minimum of 8+ years of proven strategic leadership and execution experience in performance measurement.
• Experience with attribution techniques is required.
• Deep familiarity with Third-Party Measurement vendors and solutions, including Reach, Attribution, Lift, and MMM.
• Ability to convey core concepts and influence partners at macro and micro levels for technical integration.
• Knowledge of SQL, databases, and basic automation techniques such as dashboards and custom report automation.
• Strong understanding of the media and advertising landscapes, with experience working with an Ad Sales business.
• Proven experience partnering with advertisers and driving measurement strategy.
• Excellent presentation skills and ability to lead external client meetings.
• Background in quantitative advertising research, including designing and analyzing sophisticated studies.
• Self-starter attitude, comfortable working on ambiguous projects.
• Ability to thrive in a fast-paced environment, with creative problem-solving skills and effective communication.
• Leadership experience with a track record of managing and mentoring researchers.

Nice to Have

• Experience with automation and dashboard development.
• Experience working in a global or multi-location environment.
• Knowledge of in-house and third-party measurement tools beyond the core requirements.

Qualifications

• Proven experience in performance measurement and advertising analytics
• Experience with attribution and third-party measurement solutions
• Strong technical skills including SQL and automation techniques
• Experience in strategic consulting and research design

Benefits & Perks

• Health insurance
• Six months paid parental leave
• 401(k) retirement plan
• Monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• Paid sick leave
• Flexible work arrangements with some in-person meetings
• Extensive learning opportunities through GreenHouse
• Flexible share incentives