Performance Marketing Analyst
Dovly
Job Description
About the Role
Performance Marketing Analyst Dovly Phoenix, AZ Job Details Full-time 9 hours ago Qualifications Performance dashboard reports Statistics Dashboard development Data Integration (Data management) Machine learning/AI-based analysis Statistics Customer retention Automation B2C Data reporting Mid-level Marketing mix modeling Customer segmentation Analysis skills Attribution modeling Decision making Data quality monitoring Statistical modeling CRM systems Predictive analytics Marketing analytics Data visualization SaaS Data-driven decision making Communication skills Customer acquisition Campaign performance reporting Under 1 year B2C business model Mobile marketing Full Job Description We're looking for a hands-on Performance Marketing Analyst, who thrives at the intersection of product, marketing, and business strategy. This role is about living and breathing the data every day—connecting signals across our mobile app, attribution platforms, and marketing channels to surface insights, predict user behavior, and optimize spend in real time. You'll own the data function for our growth engine. From building predictive models that guide user journeys to structuring campaign performance analysis that actually drive decision-making. This is not just reporting—it's about telling us what matters now, not four months late, and making sure we can act on it.
Key Responsibilities
- Drive, Develop and Own Marketing Attribution & Analytics
- Analyze cross-channel campaigns (mobile, web, paid media) and create structures to compare performance across platforms
- Understand and evaluate user LTV, funnel performance, and conversion metrics across Customer acquisition sources
- Build and maintain media mix/attribution models to help allocate marketing budgets efficiently
- Develop models to predict user actions and outcomes within the app
- Segment users at acquisition and throughout the funnel, tailoring experiences and recommendations
- Translate raw app/store data into actionable insights about user behavior and retention
- Design and maintain automated pipelines pulling together marketing and product data for near-real-time reporting
- Collect and integrate data from multiple touchpoints (attribution tools, app stores, CRM, etc.) into unified dashboards
- Ensure data availability and accuracy to support rapid decision-making
- Surface actionable insights weekly that tell us where to shift spend, what's working, and what's not
- Partner with marketing and product teams to tie statistical models directly to business outcomes
- Identify and highlight emerging trends that require immediate action
Requirements
- Strong background in statistics, modeling, and data analysis, with proven ability to connect outputs to business strategy
- Hands-on experience with mobile attribution (Adjust, AppsFlyer, Branch, Singular, or equivalent)
- Familiarity with subscription-based, direct-to-consumer mobile apps
- Deep understanding of mobile data, app store signals, funnel analysis, and LTV modeling
- Experience building predictive models to optimize marketing spend and improve conversion/retention
- Comfortable designing and automating data pipelines/dashboards for near real-time insight delivery
- Ability to balance strategic mindset with roll-up-your-sleeves execution—you'll both design models and deliver reports
- Excellent communication skills—you can explain complex data in a way that drives action
- Familiarity with media mix modeling and experimentation frameworks (e.g., incrementality testing)
- Experience with marketing analytics for high-growth B2C SaaS or fintech apps
- Exposure to machine learning techniques applied in marketing or growth
Nice to Have
- Experience with machine learning techniques applied in marketing or growth
Job Details
Job Skills
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About Dovly
Website
dovly.com
Location
Phoenix, AZ
Industry
Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
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