Performance Marketing & Monetization Analyst

About the Role

Key Responsibilities

• Manage and analyze user acquisition (UA) campaigns across major advertising channels such as Meta, Google Adwords, TikTok, and Unity Ads to improve KPIs like eCPI, ROAS, and player LTV.
• Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates.
• Brainstorm compelling ad creatives, backed by data-driven research and creative performance analysis.
• Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts.
• Monitor and optimize in-game ad revenue performance across ad networks and mediation platforms (e.g., ironSource, AdMob), improving eCPM, fill rate, and ARPDAU.
• Check ad quality and work with ad networks to reduce churn and revenue.
• Collaborate with business, game design, and marketing teams to improve overall LTV.
• Detect ad fraud, organic cannibalization, and other abnormal behaviors to optimize campaigns.
• Familiarity with ad mediation tools, bidder/segment optimization, and in-game ad placements; ensure proper setup for privacy and compliance.

Requirements

• Bachelor's degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field; Master's degree preferred.
• 2+ years of experience in user acquisition, ad monetization, or performance marketing, ideally in mobile gaming or consumer apps.
• Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.
• Strong understanding of mobile UA metrics, campaign structures, optimization levers, and MMPs (e.g., Singular, Adjust).
• Ability to detect ad fraud, organic cannibalization, and abnormal behaviors to optimize campaigns.
• Familiarity with ad mediation tools, bidder/segment optimization, and in-game ad placements.
• Understanding of key growth metrics (CPI, ROAS, LTV, ARPDAU) and mobile gaming monetization mechanics.

Nice to Have

• Exposure to data analytics tools (e.g., SQL, Tableau, Power BI) for custom reporting and predictions.

Qualifications

• Bachelor's degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field.
• Master's degree is preferred.
• 2+ years of relevant experience in performance marketing or ad monetization.

Benefits & Perks

• Opportunity to earn an annual discretionary bonus.
• Relocation support and the ability to work on-site in Los Angeles.
• Work environment includes prolonged periods sitting at a desk and computer.